Google Shares 6 Ways to Maximize Your AdWords Investment

With the Economic Downturn in Mind

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Google says AdWords’ real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.

1. Focus your ads on low prices and savings.

"Consumers care about prices more than ever, especially on day-to-day purchases," says Google. "When someone searches on a particular product, you know they’re interested; by using your ad to tell them that you’ve got the highest quality and the best price, you’re more likely to earn their click."

Focus ads on low prices

2. Use value-related keywords.

People are constantly looking for bargains. Google suggests using keywords that cater to this mentality. The company recommends using the AdWords Search-based keyword tool and Search Query Performance report to find higher-performing keywords that people are actually searching.

Use value-related keywords

3. Make sure your ad groups are targeted and relevant.

"Ads perform best when their ad text reflects the ad group’s keywords; this makes ads more relevant to their intended audience," says Google. "Make sure that both the text and the keywords in each ad group focus on a specific topic or product."

Make sure ad groups are relevant

4. Don’t waste money on irrelevant clicks.

Google suggests using negative keywords to filter out traffic from people looking for things that you don’t offer. They use an example that if you sell peanut butter, Purchase World of Warcraft Gold, you might want to use "allergy" as a negative keyword.

don't waste money on irrelevant clicks

5. Make it easy for customers to buy.

This tactic is all bout the landing page. Put some thought into your landing page, because people don’t want to hunt around trying to find where they need to go to buy the item they clicked on the ad to buy in the first place. Why make it hard? It should be as easy a process as possible.

make it easy for customers

6. Focus your money on your high-performers.

Google has a free conversion tracking tool that will let you see what keywords and ads are performing best. It is wise to focus your time and resources on the ones you are getting the most value out of.

focus money on high performers

That’s the six tactics Google provides for maximizing you AdWords investment. Performance is more important than ever when there is not as much money to play around with. If you’re using PPC as an advertising method, focus on eliminating the waste of money by getting the most you can out of your campaigns. Google provides more resources for each of these tactics here.

Google Shares 6 Ways to Maximize Your AdWords Investment
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  • http://www.diamondonnet.com Diamonds

    Good to know, thanks.

  • http://www.killerplrarticles.com PLR Articles

    Hi! there Chris,

    Thanks for sharing this. These six tips are very nice and glad that google took an effort to share it with the fellow advertisers on this economic situation. Though some are basics, like adding negative keywords, tracking the conversions and the money making keywords but they are critical.

    By the way, I guess most people don’t do (at least newbies) is ” To create ad groups that are targeted and relevant”… I was paying more but few months ago I started creating a highly themed adgroups and found the cost per click was reduced. I’ve learned it the hard way but hope this post can open the eyes to many people. Good luck to all the PPC advertisers.

    Chris – Keep em coming.

  • http://www.sydneyangermanagement.com.au Anger Managemement Tips Counsellors & Psychologists Sydney


  • http://www.willowtreegiftshop.com.au JenniC

    Over the last 18 months I must have researched and read literally hundreds of articles on adwords but none comes even close to how this has spelled it out in plain english. Thank you. Thank you. Thank you. I am now in the process of reworking my whole campaign.

    • Chris Crum

      Don’t thank me. Thank Google. You can learn a lot of great tips like these simply following their blogs. In fact, they have all kinds of resources that are full of great info like this. Blogs, YouTube channels, help centers, discussion groups, etc. Google blogs how a company should blog, in my opinion. I’ve discussed this before.

  • http://www.doghouseplans.net/ dog house plans

    Very nice tips from Google. I’ll try to follow these techniques on maximizing my adwords investment. I hope there will be a lot more to come!

  • http://www.sbg.ro BogdanSBG

    Here, in my country SEO promoters and companies have employees hired specially to click on competition’s ads. What do you say about that ? I spent for one of my customers over 500USD for Google Adwords in just 5 days. After investigation I found out that 2 companies hit over 3000 clicks on our adverts. They earn pretty much. Do you want to know why ? Because they receive over 10,000USD/month to keep their clients on first page and their works is to keep everyone at distance.
    Google is doing NOTHING, they don’t care, they care only about MONEY. It’s all about money. But when you do some profit with your adsense they close your account stating “unauthorized clicks” and BANG, all amount forfeited.

    Maybe in West things are different, but no everywhere on the planet.

    What keeps working out there is not working in my country.

    Thanks for the time.

    • Guest

      Finally somebody has the guts to speak out the thuth about this billionaire business. Everybody is behaving like good school boys believing everything the big G says is the holly thuth.
      Just compare the organic results increasing for the sites that are paying good in the sponsored links, and they say one thing has nothing to do with the other. If you pay in the sponsored links you go high in the organic listings even if you buy links, use copied text, use farm links, etc.
      You even get hundreds of pages indexed with exactly the same title and description.

    • http://2012pro.com Doc

      The internet is global and the eastern part of Europe has some organizations indeed using these practices…on US markets! Beware because it is indeed ALL about the greenbacks. I was amazed when I saw this video confirming the money icon: http://www.youtube.com/watch?v=76fSePL2qmo

  • http://www.osha10hourtraining.com OSHAPro

    I finally just set all my keywords to exact match, and my costs decreased 20%, my profits increased 30%.

    • http://www.netviperinteractive.com NetViper

      I agree. Broad Match was costing too much and not delivering.

  • http://www.wsisoutheast.com VA Internet Marketing

    Great PPC tips that we practice on a daily basis. But if you’re reading this article and it still seems a bit over your head, perhaps you need a PPC 101 lesson. You can get some great info here:


  • http://www.tauruswebsolutions.com Sachin

    Hi Chris,

    This was a good collective information about google adword all points put together in a collective manner.

    Really very much informative.

    Best Regards

    • http://www.brandmantra.net/ Abir

      Yes true. But no one tried this before. We must encourage his work.

  • http://www.faithfurs.com Guest

    i used google adwords several monthes ago. these tips above is very useful, it surely promoted some of my selling. but the costs are expensive too. it’s equal to almost all my all profits.

  • http://www.plasticover.com/protector/carpet-protector.html carpet protector

    Not all of these are cost saving tips, especially the top 2. be wary of putting low cost or free offers n your ad text if you don’t wreally want that traffic — your clickthrough will go way up and (what a surprise) you will pay Google more $$.

  • http://www.your-affiliate-website.com Your-Affiliate-Website

    Thank you for valuable info. Very nice tips from Google. I’ll try to follow these techniques on maximizing my adwords investment. Another good tips I’ve have read is called ‘Beating Adwords’. Here is the review www.review-site.us

    • http://www.arenaethnobotanicals.com Buy Kratom

      Beating keywords ? Is this used for overcoming keywords that arnt allowed by good adwords, such as Kratom, Salvia etc.

  • http://www.kriyayoga.org.in Yogacharya Tapan Bose

    Google is the largest and the most popular search engine of the world.

    • Guest

      your smart

      • dk

        You’re not.

  • http://www.traveltrac.com John

    My experience with the Google Adwords process has been mixed. Using their keyword optimization process combined with their formula to establish and determine your quality scores has actually increased click costs and lowered conversions. The more I use their tools the higher the cost has risen. You might be better served picking your keywords, and determining your ads content and sticking with iit or focusing your advertising dollars in other mediums.

    • http://www.caoh.org Guest

      PPC has become a money machine for everyone, but the advertiser. Not only are conversions low but look at the bounce rates and referrers with no conversions. Make sure you block those. The goal is conversions not the number of clicks. And believe me one does not necessarily lead to the other!

  • http://thecomputergal.com Nora McDougall-Collins

    Thanks for the tips, especially about taking the time to use negative keywords. I will add that to the SEO topic of my Web Marketing and Design class. Up till now, I’ve just focused on choosing great keywords. There is so little time and so many good important items to teach to beginning website owners.

  • http://www.allroundstuff.be allroundstuff

    good articel it just that they like discount but if its really for free they dont really like it! 😀

  • http://www.valorgear.com Guest

    I made some changes based on your advice and is working. Thanks!!!

  • http://www.tiprox.nl Sjoerd

    1000 keywords in your canpagne is cool, but invest more in your top 20 and your will get better results.

  • http://remote-render.com remote

    Much like Google to publicize so-called “tips” which ignore a most basic aspect of advertising.

    Going for “cheap” may work for some products in certain market segments but, crisis or not, a large number of potential customers want quality more than ever.

    • http://www.seosean.com SEO Services

      I agree using the work “cheap”, “discount”, etc… are not going to generate quality leads for some industries. Plus is is no always the case for consumers – that they want cheap or discounted services. Take lawyers for example, would you want a “cheap lawyer”?

  • http://www.tpdesigns.net Pleasanton Web Design

    Google forgot to tell us to exclude the content network in all campaigns. Whoops! I’m sure it was an honest mistake.

  • http://www.blueplanetoffices.com Keywestdan

    I have used adwords for years now and you have to be careful what words you use. Most of my stuff is real niche and I don’t have big problems, but I did an ad for some lesbian t-shirt designs I own and really got ripped off.

    Adwords charged me for 80 clicks in one week. According to Google Analytics, the site had only 17 visitors that entire week, and only about 7 of those resulted from Google. The rest came from my own links on other sites of mine.

    I write Google about them ripping me off and I get back form letters telling me how to use Adwords. They are scamming lots of people. Can’t even get a response from a person. What do their thousands of employees do?

  • http://www.taxguru.in/ Sandeep

    Google is the largest and the most popular search engine of the world. But I dont understand how they decide price per ad click for publisher as sometimes 300 click get me 15$ and sometime 20$.

  • http://www.Kratom-world.com Kratom

    Why does google delete my add word campain for illegal keywords, but I see other companys advertising with the same keywords ?

    • http://www.sunsetpages.com San Diego Web Design

      you can join words together in your add. Theses nothing you cab do about keywords. Your web design company should be able to help.

      • http://www.kratomeffects.com Kratom effects

        I have the same issues. What do you mean by joining words together ?

        • http://www.kratom.co.uk Kratom

          Join your words together on your Add Campaign. EG:

          If you want it to say “Buy Kratom” in the title, you should write “BuyKratom” instead. This normally works.

    • http://www.the-best-vibrator.com The Best Vibrator

      I have the same problems. You need to keep refreshing your ad campaign.

  • http://www.pornreviews.com/buyers-guide.html sonnyp

    tips is very great thanks for sharing.

  • http://www.Click2Vegas.com Mary

    I found this article to be very informative and thank you for the pointers.


    • http://www.remote-vibrator.net Remote Vibrator

      This site is full of great info. I spend hours per day reading through the info.

  • http://www.seox.nl Hendrik-Jan Kornelis

    Thx for a quick lecture on how to invest your money in a effective way.

    Best Regards
    Hendrik-Jan from a Sunny Netherlands

  • http://hubpages.com/profile/dame+scribe Gin

    This is great info to be aware of and appreciate your sharing this with us. Least we are able to tailor our sites for a better fit with ads and our public. :)

  • http://www.dataflurry.com Website Marketing Joel

    These are some valuable tips. Often times I don’t learn anything new in Adwords articles, but this was useful. Take care

  • http://www.poppyspantry.com British Food

    This is great information. I like the food allergy and negative keyword suggestions. This is good for me as I own a British Food Site and dont want to waste money on clicks from non-buyers.
    Thank you very much.

  • http://mbainternetmarketingmanager.blogspot.com PEdroneiraf

    Great Tips Chris. May I suggest a follow up on this Article?
    6 (or more) tips like these could be very useful.

  • http://www.diamond-accessories-the-world-of-shopping.com Craig

    Thank you for posting this information. It is worth copying and keeping it by your side during your PPc campaign set up.
    I made adjustments on my campaigns right away.

  • http://www.39ladys.cn manyu

    I think it is very useful!

  • http://www.kriyayoga.org.in Yogacharya Tapan Bose

    When a student first goes to learn computer, the student gets well- acquainted with the name “Google” because the student mostly depends on Google for project work included to syllabus.

    • http://www.toyvibrator.net Toy Vibrator

      Google is a brand name. Thats why they are the biggest.

  • http://www.MarketingQuickiesBlueprint.com Marketing Quickies Blueprint

    It’s so true that you have to make it easy for customers to buy. If their confused they’ll just leave your site & find somewhere else to spend their money.

    Customers also need to feel secure when ordering online.

    Thanks for the reminder to Use value-related keywords and to make sure our ad groups are targeted and relevant.

    Google has some other great search tools.. all you have to do is look and Google tells it all.

    • http://www.arenaethnobotanicals.com Arena

      You should also have options for multiple purchase discounts. It increases your average order value.

  • http://www.live-nudecams.blogspot.com/ Guest

    nothing new

  • http://www.autoakseeds.com auto ak

    very good tips i must say crack on

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