Google has announced that it's expanded its Services for Websites program in which hosting companies integrate Google services into their platforms, to include Parallels, a provider of control panel software for hosting companies. Parallels will integrate Google Services for Websites into the new version of its Plesk Panel, a platform Google says millions of site-owners use to manage their sites.
This may work to get a lot of site-owners using Google products that they weren't necessarily using before, and in theory could help their visibility, traffic, and revenue in the long run.
"Website owners generate more traffic to their websites by optimizing them using Webmaster Tools," says Google Search Group Product Manager Rajat Mukherjee. "They can engage their users with inline Web Elements, including maps, news, videos and conversations. Custom Search and Site Search provide Google-quality search on their websites for better user retention. AdSense helps website owners monetize their sites with relevant advertising. And besides providing these valuable services to millions of customers, hosting companies can also generate additional revenues through referral programs."
This also marks the first commercial control panel to offer Google Services for Websites, allowing the hosting companies to monetize the services, according to Parallels. "These significant updates enable shared hosting companies to generate new revenue streams and deliver better services to their small business customers," says Parallels President Jack Zubarev.
Google Services for Websites was announced last year. Other partners include DomainHost, GoDaddy, FatCow, Aplus.net, and about 15 others. Such partnerships provide hosting providers with a few bells and whistles to offer their customers.