Google Sends Librarians A Letter
Matt Cutts authored the first article for Google’s Newsletter for Librarians, where he answered the question “How does Google decide what result goes at the top of the list?” and provided exercises for students to do to help them understand ranking.
In the letter to librarians, Google’s Cutts reviewed the steps taken that move a page atop the search results. People already involved with SEO will recognize the process, but most users aren’t familiar with how search works beyond “a computer does it.”
Cutts noted how the crawling and indexing of pages have to take place first. After that happens, Google is ready for a user’s query. Then the query can be matched to the index to find documents containing those terms.
Then, Cutts discussed PageRank, the algorithm that assesses inbound links to a page and the quality of those inbound links. He also noted additional considerations such as the terms being next to each other in a document and appearing multiple times on a page.
He expanded on the effort Google makes to find the best possible search results:
Email the author here.
Add to | Yahoo My Web
David Utter is a staff writer for WebProNews covering technology and business.