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Google Reports RSS Subscriber Figures

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Google is now reporting how many of its users are subscribed to website’s feeds, by including the subscriber info in the header its Feedfetcher spider leaves when it grabs a feed.

This means that if you look at the header, you’ll know how many users combined subscribe to that feed in Google Reader and the Google Personalized Homepage. With Bloglines, Yahoo and Google all reporting counts in an easy way, you can now get a really good idea at a glance how many feed subscribers you have.

Thanks to Google’s move, Feedburner users all across the web (who get the best automated and detailed feed statistics of anyone) are reporting huge jumps in subscriber counts. Yeah, turns out that Google’s Feedfetcher may very well be, in total, the biggest player in the RSS feed subscription game. Darren Rowse had 30% of his subscribers from old #1 Bloglines, now he has 39% from new number one Google and 17% from number two Bloglines.


Also, Randy Morin did a survey of blog search users, finding out that Google Blog Search is the favored blog search engine. Twice as many respondents listed Google as their favorite search over Technorati, showing how easily Google has taken over that market, just as it is muscling its way into RSS readers with a great product.

Hitwise has some info on how Google Base and Google Checkout are doing, with Checkout doing considerably better. While Google has just been burning cash to get users on Checkout, they haven’t really promoted Base at all, and a rumored replacement of Froogle with Base has still not happened. Base’s market share has actually declined over the last half-year.

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