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Google Removes Parts Of Penalties If You Make Changes

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Google Removes Parts Of Penalties If You Make Changes
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Just as you can recover from a Google algorithm update like Penguin, you can bounce back from a penalty as well. In fact, you can even partially bounce back, even if you’re unable to bounce all the way back at once.

Link buyers, pay attention.

There’s a discussion in Google’s Webmaster Central forum, discussing Google partially removing penalties, complete with word from a Google representative (hat tip: Barry Schwartz).

Member T-Harris says his site was hit with a penalty due to inorganic links, that he “removed a great deal of these links, amended anchor text when we had been participating in guest blog posts,” and received a letter from Google’s search quality team saying that after re-evaluating the site’s backlinks, they were able to revoke a manual action.

Google only considers manual action to be actual penalties, so Penguin victims, don’t get your hopes up, though you can still recover.

“There are still inorganic links pointing to your site that we have taken action on,” the message said, according to T-Harris. “Once you’ve been able to make further progress in getting these links removed, please reply to this email with the details of your clean-up effort.”

Google Webmaster Trends analyst, John Mueller (pictured), jumped into the discussion to say:

That usually means that the team has been able to remove a part of the manual actions being taken due to the changes that you’ve made. It sounds like there still are some issues that you might want to review & resolve though. Generally speaking, it can take a bit of time for these kinds of changes to bubble up, and to be visible in search results, it would be rare to see a jump right afterwards. My recommendation (not knowing the specific case/site) would be to follow the advice of the search quality team and to continue working on removing any unnatural links that your site may have collected over time.

On that note, Google may soon let webmasters tell it specific links to ignore. Last week, Google said such a tool may become available in the next few months.

Image: John Mueller’s Google Profile pic

Google Removes Parts Of Penalties If You Make Changes
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  • http://www.hpgroup-seo.co.uk Chris Ainsworth

    Google said within their ‘unusual linking’ message/warning within Webmaster Tools that they’d reconsider any sites which clean up their act in relation to malicious link activity post Penguin; so I’m not surprised to see improved visibility for sites which adhere to the warning. Interesting to see that Google use partial penalties but not really unsurprising; it’s nice to see Google actually providing some useful feedback on how to resolve an issue!