Google Promotes AdRank
Site publishers who have wondered why certain ads appear where they do in their AdSense blocks can learn about that in Google’s latest AdSense blog post.
AdWords uses a ranking system to order the advertisements appearing throughout Google’s far-flung network of publishers. They have dubbed the system, appropriately enough, AdRank. Simply stated, the higher the AdRank, the higher the ad’s placement online.
Google’s AdSense team discussed how AdRank is calculated:
As Google explains it, the system is a very good thing for publishers because it places ads in AdSense blocks that can generate the most revenue for a site.
Also, site publishers should not be alarmed when CPM-based ads suddenly appear and occupy some or all of the ad spaces in the block. “It has to produce an effective CPM greater than the sum of the individual text ads,” the blog said.
David Utter is a staff writer for WebProNews covering technology and business.