Google Product Search Growing Quickly

YOY increase in unique visitors almost 800 percent

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It’s likely to be a little while before Christmas traffic statistics start rolling in, but even without those numbers, it’s safe to state that Google Product Search is becoming more popular.  A measurement of growth extending through November has the service putting its rivals to shame.

Google Product Search

Pete Barlas reports, "Google Product Search had 11.8 million unique visitors in November.  That’s up a whopping 786% from the year-ago period — the biggest one-year increase by far of any online comparison shopping service, says market tracker comScore."

This gain says a lot about what Google can accomplish when it focuses a little energy on something.  Google Product Search isn’t even one of the search giant’s most heavily promoted services, either, which points to all sorts of bright possibilities for things like Gmail and Chrome.

Still, Google Product Search has a ways to go until it can claim true victory.  Yahoo Shopping remains the category leader, attracting 27.6 million visitors in November – or about 2.5 times what Google’s offering got.

Look for more interesting developments on this front after the December numbers are released.  And keep an eye on Google Product Search’s "beta" tag, too.

Google Product Search Growing Quickly
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  • http://randomplaza.com Richard Mongler

    I think they should have kept the name froogle.

  • http://www.clocktowntoys.ecrater.com Jackie

    So true Doug. I often use several comparison shop sites and while Googles Product search is not as detailed as some of its competitors, I find it is top on my list when searching. Another benefit to retailers is there is no cost to feed your products in GPS whereas many competitors do require a financial commitment. Their growth also results in slower feed updates of new products and updates.

    I look forward to the beta version of Google Product Search coming soon


  • http://www.seovisions.com SEO Company

    I have always had issue with Google Product search. We get very little traffic and orders from that system for pretty standard health products, and rank well there.

    I simply find there isn’t a whole lot of traffic there. When we started an Amazon.com project, in fact we found way more and better sales.

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