Google Patents Hint At Ad Choices

Several patent applications made by Google point toward a product that allows people to drop specific advertisements into their online communications.

SEO by the Sea’s Bill Slawski has plumbed the patent depths for something new. This time it’s a compendium of applications made by Google, where the various technologies add up to a user-managed ad placement product.

Slawski’s finds indicated a potential product where an individual could place an ad inside just about any form of electronic communication: IM, email, blog post, forum message. The person would be compensated by Google in exchange for doing so.

Slawski wondered about the appeal of such a mechanism to advertisers:

If you are an advertiser, would you want your ads to be distributed in a manner like this?

Might metrics gathered from the effectiveness of User Distributed Ads (UDA) be used for