Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange.
This comes a little over a year after FBX left beta.
“Partnership has been key to Google’s success as a rising tide lifts all boats,” says Google’s Payam Shodjai.
“DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and advertisers buy ad space on sites across the web for years,” Shodjai adds. “We help clients access dozens of private and public exchanges in more than 75 countries, and continue to see double-digit quarter-over-quarter growth in spend – last quarter was our biggest ever. We’re continuing to invest significantly in our technology (you can read some of what we’ve been up to here) to help advertisers and agencies buy programmatically across all devices and formats.”
It’s unclear exactly when Double Bid Manager will be available in in FBX, but Google says it is coming in a few months. At that point, clients will be able to buy inventory with the product on FBX.
Earlier this week, Facebook announced the ability for its advertisers to target people who have visited their websites or mobile apps, but said that advertisers with a lot of products that advertise to multiple audiences are better off using FBX.