Google announced on Thursday that it has partnered with Boost Media to bring the latter's ad creative optimization solution to DoubleClick Search.
Google says the partnership will allow advertisers to benefit from increased ROI with "proven" optimization agorithms, as well as scale campaigns and save time with custom-tailored ad creation, and cut costs by focusing on the right ads.
"On top of intra-day keyword bidding from DoubleClick Search, Boost Media tests ads side-by-side, and chooses ads based on Boost Media’s proprietary algorithms. According to Boost Media, their clients experience an average of 30 percent increase in sales volume," says Google. "Boost Media offers a network of professional copywriters to develop engaging and high-performing ads at scale. Advertisers can expect unique and creatively written ad text, distinguished from the standard Dynamic Keyword Insertion templates that are often used today. According to Boost Media, advertisers save an average of 60 hours per month on writing, testing, and reporting on creative."
"Boost Media decreases cost by identifying and eliminating underperforming ads, allowing clients to capture additional, unseen revenue from their ad groups. According to Boost Media, users see an average 5% decrease in CPAs," the company says.
This is only one of a handful of significant partnerships involving DoubleClick announced this week. Others include a display partnership with Yandex, an ad exchange deal with the Local Media Consortium, and another exchange deal with Time Inc.
Google also announced this week that DoubleClick Search will now integrate feed management and optimization capabilities from Channel Intelligence in an add-on to the DoubleClick Search Commerce Suite.
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