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Google Panda Update: New Advice Directly From Google

23 questions to ask yourself about your content quality

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  1. JustRenaldo

    Actually, NO. I reported multiple results in the Google webmaster forum that was started by one of Google’s employees asking for feedback from webmasters who felt their sites were adversely affected wrongly. These Serps included blank forum pages, pages that had absolutely nothing to do with the searched for phrase and after two months, those pages are still ranking in the top 5 positions? Additionally, the google employee who started the thread in the google forum responded one time about page 10 (there are now over 50 pages) so I really doubt the entire exercise of that thread is little more than entertainment for the plexies at googleplex.

    • i do agree with your opinion. i think it’s too hard to find which one is interesting for human and which one is not.

  2. Thanks Chris, Very good writing. This is new to me. I will share this with my friends.

  3. Very revealing post, though I do have to wonder how all of this would be tracked short of human eyes. Many of the questions could simply call for opinions; what I might think is poor, someone else might think it’s just fine in terms of quality/quantity of info provided. I do agree with a number of the points. Nothing worse than landing on a site loaded with spelling errors, nothing to read, information promised isn’t there, too much flash going on etc. Again, just trying to understand how they would technically pick up on all of this.

  4. JustRenaldo

    A follow up to my comment made above – the following is a question posed in a forum I belong to and my response to that question -

    “How many pages would one expect me to write about foot fungus? And how many links do you think I will be getting from other sites. Or what about genital warts, now there is a link I want on my Facebook fan page.”

    My post – THANK YOU for raising the very questions I have had for years.

    In regards to ‘how many pages’ could one expect to publish about a single subject before the information becomes redundant?

    Google pushes the issue of publishing more, more and even more because in the end Google as an entity does not care about the publisher, they care about filling up their SERPS that help them sell advertising.

    If you have 100 or 1000 people publishing about foot fungus, Google now has 100-1000 potential views of their advertising, Google has no feelings, they are a corporation that must maintain or grow their revenues and publishers are what helps feed their beastly appetite.

    Let’s carry the Google kool aid a bit further – they say how if you write great content other website publishers will want to link to it. Yeah, right! Other competing web publishers have that thought foremost in their minds “to give you linkjuice” for your page or site.

    Consider also, how many people have websites who use the Internet? Probably in the single digits percentagewise so here again the Google kool aid – who are these people who are going to massively “link” to your foot fungus page if they are simply some poor soul suffering from this condition who has no website to link from or who does not care to let the world know they have been looking for a source to cure their condition.

    And how about ecommerce sites that describe a specific model of an item, be it electronic or other type, how many pages must be written about this specific model before it becomes redundant?

    Google cares only about Google’s bottom line and all publishers do is feed their beastly appetite. Do whatever you have to do to rank your pages and sites and stop drinking the Google Kool Aid with Matt Cutts or Amit Singhal sweetener.

  5. It appears to me that these Google anouncements are incredibly self serving in their nature. I should build the web-site equivelant of the Encyclopedia Britannica or have the authority of the news at ten? For what reason? so Google is first choice amongst internet users? Also, being that I am cynical in both nature and attitude (sometimes) It would certainly suite Google’s advertising ambitions to lower the rank of perfectly valid and well performing web-sites to “persuade” these sites to increase their on-line marketing revenues. What was that about Trust? ps. My own rankings haven’t suffered at all, so this is not bitterness. I’m just tired of being manipulated by the corporate mentality.

    • Your rankings haven’t changed so you are being manipulated how exactly?

      On the other hand, if your rankings haven’t changed, it could be said that you were in affect ‘rewarded’ for doing what comes to you naturally.

      Could it not be said that while there may be little reward in doing good, the best ‘reward’ that one could expect is for those who don’t, are punished?

  6. That just LOL, it’s become realistic if they review all the content manually.

  7. The new advice is really not new, or helpful. When a situation exists, as it does, where stolen content shows up on spam websites that get higher search ranking than the original source websites, then most of the “Google Questions” and answers are irrelevant. While this problem may not be experienced by 100% of the websites negatively affected by the Panda changes, it has happened to hundreds of thousands, if not millions of legitimate content producing websites. It is a good example of how bad things have become.

    Google made an attempt to fix what was not really broken and in the process they broke their search system. The word coming out of Google’s office in New York is that they know they screwed up and they are in chaos. They’ve made so many changes that they can’t even go back to what the system was in early February. More and more information about the Google screw-up will be publicly revealed as team members become more and more frustrated with their inability to fix what they destroyed.

    Regarding the focus groups that Google used the questions on, the fact remains that you cannot trust the opinion of people who are not qualified to give it. I’ve been involved in marketing studies and focus groups for international companies and local businesses for 40 years. This is the one tenet that is evident from all my experience.

  8. Highly informative. Most of it is known to all webmasters. The point is if you write an article, keyword is very important. Now Google shows the site to a user searching for it using keyword. Unless a webmaster writes with care and caution how and where and how many keyword to use, how will the site rank well on google. How can google say if the site is made for the user or for the search engine even after all the great complicated algorithms they have placed into the Panda Update?

  9. This is really nothing new, Google are just reiterating what they have always said, and now with the panda update they actually have algorithmic swing to follow through on their requirements.

    So the tall and short of it is – write quality content aimed at the user. Simple.

    • White hat or black hats, these hats have always been around and google has always spoken out on these and now its time to remove the black hats. Maybe this will see white hat seo finally being rewarded for fair seo practices.

      When the seo heat starts burning too much the white hats get going.

  10. I may be dead wrong, but, I think that there is a bias that Google has to give the best rankings to the people who have the most money to spend on writers, and SEO professionals. If is likened to the car show circuit where the person that has the most money to spend on a show car always wins. The independent business person that has to learn all the methods on his or her own and does not have the resources to spend thousands on professional help just ends up getting the worst from Google. If you can’t afford a tuxedo you cant go the party.

  11. Maybe this information will help people see through the thinly veiled – terrible content – money making products that so many gurus throw around from here to there!

  12. Well,
    ok for content sites, I get it, but what about classified sites? For example, my website, except the FAQs, there is no proper contents, only ads posted by users, so those rules (or guidelines) cited above can’t apply! How could I ask people who post for their condo for sale to write a different ad than on the other sites he already posted? Ok, I asked it in fact before posting, but how many of them really do it?
    I agree that for an article those rule are good BUT, you must agree that all websites aren’t blog or content oriented.

    What about social networks, classifieds, directories, auctions and other eboutiques? What must be the rules or guidelines to follow for them?

    We can’t treat all the websites the same way, can we?

    Could be good to ask Google about the other kind of sites ;)

    • “How could I ask people who post for their condo for sale to write a different ad than on the other sites he already posted?”

      You could tell them that if they DO write original content for each submission, they are likely to get better results, then leave it up to them.

      You picked a hard market that was easy when search engines were less selective but the market and the industry has moved along since then.

      You just have to adapt or find something else to do.

      Original content being important is not something new with the Panda update, it’s been in the Google Webmaster Guidelines from day 1.

  13. I’m never too enthusiastic about Googles “improvements” to it’s algorithms. Google has become bigger than most of us would like them to be. I would love to see Yahoo! or Bing surpass them in the near future. Google has got too big for itself. Seo is one major advantage most of us small online e-tailers have over the corporate giant’s. Since Google has become a corporate giant itself it’s no wonder why they seem to be siding with the other multi-million dollar empires out there.

    • True that, Google has really made it easier for us to compete with the fortune 500 companies and boy do these guys seem to be filling the pinch of having so much online competition. If there is a new start up with seo skills, just because they are still starting doesn’t mean they dont know what they are talking about.

      If a site is sitting at the top there for a certain keyword, then there is certainly something special they have done to be there and as long as others havent utilised that, thats their competitive edge.

  14. thanks for this article. there are useful information.

  15. I was very surprised to hear that Google is weighting “short” articles adversely. In our research, our audience prefers “short” articles and we have to work hard to have our contributors keep it short. Most of our contributors are accustomed to writing much longer articles and find it a painful transition to writing more concise articles that appeal to our busy, women leader market. I have an issue with several changes that Google has made recently that adversely affects the emerging women leaders on the Web. It appears that the people who are once again making the rules without checking in or looking at the research for this major audience, are “men!”

    • Unless you are doing some research for a project or something, no one likes having to alot of content with the majority of us sifting through the page as quickly in order to go and compare if what we have gotten from the website is in deed what other websites say. With search engines its all about comparison,when one searches for something its not easy to get them to sign up or make a purchase at one go thus the need to be as informative and convincing as we can when writing our content.

  16. I don’t know how does google determine these. They have billions and billions of website to search from and not even a robot could do that. It’s just few guidelines to squeeze high quality original content.

  17. Peter Weicker

    Google’s stated objectives seem sound enough. The quality of their efforts is bound to decline without effective competition, but whose fault is that? Somebody needs to actually show up and make a game of it.

    Google’s conduct and statements imply a hierarchy of value. Searchers are exalted at the expense of content providers. It may be because hostility towards SERP gamers has taken root and is be growing without constraint. If searchers and content providers were valued equally, then you’d expect more transparency and consultation.

    A complacent air of impunity pervades their public statements, but that’s just how social groups behave in a position of unchallenged advantage. Until somebody gives them a bad day it’s going to continue. We may eventually see “megooglomania” emerge. Let’s hope it doesn’t get that bad. They do great stuff, but if they go off the rails they’ll do even more harm.

  18. mike

    Cl$assic boring tale from google itself. Thanks chris for sadly having to deliver that worthless info. So google does 500 changes meaning more than 1 a day. Haha that sounds just silly. hey amit down in the other cube, I make a algo change in a few fyi and you make yours after I’m dome before lunch then we’ll play our ping pong tourney before day is out. The search results are just boring.

  19. Michael Muth

    Good article Chris, and thank you for all your writings. This article is the approach I have always taken for my site and through all the changes, this approach has paid off.
    For those bashing Google, read between the lines. For the comment, FB is closing in, LOL!!

    • Sandy

      Michael thanks for the worthless input.

  20. Thank you for explaining the latest crawl by Google.

    My site, like many others, dropped like a stone. Which not only stressed me out but I didn’t know why. When you know why you can fix it.

    Which I intend to do thanks to this article!

    Thanks!

  21. Thanks for the great article. It is obvious with Google that everybody must maintain good quality content. I myself find it is not fair (for me the searcher) for a searcher to get junk sites. It is too bad that Google has to be a watchdog on top of providing good search results!

    Rod Cook

  22. G results became more unpredictable and meaningless. I see some sites that stopped to exists on october 2010 now are shown on the top of search results

  23. How do you expect an algorithm to answer these questions? Thats ridiculous! A one line answer that answers is worth less than several pages of drivel? Why design websites at all? Just let Google tell us what is relevant to all.

  24. I think Google’s approach is to attempt to get website owners to regulate their content more carefully.

    While the list of factors that can be used to determine the quality of the content is good from a human factor, there is no way that the great bulk of them can be algorithmically determined.

    Cheers

    Peter

    • I agree 1,000% with your first sentence.

      With the second, partially. They can’t really 100% determine what is good for a human but they can, over time, determine what humans think of a given page of content. Backlinks and anchor text is one ‘human reaction’ and how fast one backs out of a given page and returns to the SERPs to find other, possibly better information is another. There are many more triggers that could be employed but those two provide some of the main examples of observing human reaction in determining quality and usefulness of content.

      For my ‘money’ and the areas of search I primarily do in Google, it seems they are doing a MUCH better job than human edited directories do, by a long shot. But then again, a search in almost any search engines out-performs DMOZ, in my opinion and experience, for finding what I need when I need it.

      From a rankings point of view, the other side of the coin, I’ve always done well in the SERPs, on pretty much all search engines, so I’ve little to complain about from that side of the mirror either.

  25. I think that Google is trying to improve the search experience for the general searching population. That’s a good thing, and while it requires anyone managing a website to know grammar and be fluent in their native language, for some, this may be a problem. The questions highlight how little real education a lot of people have (in America – thanks for that RonnieRaygun). Doing away with sites that are not ‘grammatically’ correct, or with lousy content DOES restrict what one can find when searching on the internet, but for me, quality content is what I want, not an echo chamber, telling me the same thing over and over again in bad grammar – If I want that, I’ll watch FOXNews.

    While I think that the millions and millions of ‘cloned’ sites selling niche markets that have become the latest vogue in ‘internet investment’ will also suffer under this Google algorithm, (and I’m not sure that’s such a bad thing), there are a lot of ‘mom & pop’ sites out there, with which people are supporting themselves and their families by selling a service, downloadables or hard-goods, and many of them have dated or mildly illiterate content. I wonder if Google’s algorithm will still provide a place for them to reach their audience?

    In the end, we must remember that Google gets it’s income from advertising,
    and it can do so because its search results are the most relevant and highest quality, therefore it’s used more for searches than any other. Its aim SHOULD be to improve the search experience, since that’s the basis of its success. If the consumer (searchers) don’t like the results they are getting from Google, they’ll go to Bing or Yahoo, and Google will lose market share.

    It seems to be an experiment by which Google is trying to ‘improve’ the quality of it’s results. If it works, folks will love it. If not, people will migrate to Bing or Yahoo, and Google will quickly modify its algorithm again to lower the ‘weight’ of content again. Ever feel like a lab rat?

  26. bill

    The Panda update put alot of companies under.

    Amazon
    Overstock
    Wikipedia

    and the big dogs are just going to get bigger.

    Mom and Pops will go.

    I’ve ran test and content is not the factor.

  27. We cannot deny to ourselves that google by far is still the best of the search engines out there. Personally my searches are very relevant and healthy with google. So as a web admin myself, it doesnt hurt us to have these requirements. It is actually Pro-user recquirements.

  28. Chris-
    I have written two pieces on “the Panda, and have a discussion forum on site about it. So far I haven’t seen that much attention focused on a particular statement Mr. Cutts made, followed by the creation of a foundation, or initiative, called “Make The Web Faster”. The adjustments, in my eyes are a statisticians response to “social”. Google’s been grappling with this issue for almost a year now. They finally decided how to quantify “social”. You’d recommend a site to a friend if it provided the information you needed, that information was easy to find, AND speed of loading. They have put their chips on the fact that the growth in the Internet over the next 2-3 yrs will come from mobile. The hardware won’t catch up to desktop or laptop speed during that time, so the sites have to change. Lighter is better. Google even has a video with a young woman explaining that 16 color .gifs may be as usable as 252 color ones! In mid construction I threw out all the photo albums, videos and flash and have 22 pages with the heaviest at 218 kb, they all load in .6 sec or under.Forget the eye candy… content, ease of navigation and speed of loading, if you want to rank.

    Glenn

  29. I personally think some of these points are ridiculous as it locks out the rest of the world. Which rest, you might ask? The rest that don’t have English as their mother tongue.

    This one for an example “Does this article have spelling, stylistic, or factual errors?”, and there are several others I would debate. If a not English speaker creates a website that use English language they don’t have a chance to get to the top no matter how good or useful the content is because of the above reason.

    I don’t think google panda is as useful to the web community as google wants us to think. I think it’s discriminatory towards other than english speaking websites.

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