Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future

    May 27, 2014
    Chris Crum
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Back in March, Google’s Matt Cutts spoke at the Search Marketing Expo, and said that Google was working on the next generation of the Panda update, which he said would be softer and more friendly to small sites and businesses.

Last week, Google pushed Panda 4.0, which Cutts reiterated is a bit softer than previous versions, and also said will “lay the groundwork” for future iterations.

Barry Schwartz at SMX sister site Search Engine Land, who was in attendance at the session in which Cutts spoke about the update, gave a recap of his words at the time:

Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.

One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.

It’s interesting that Google even announced the update at all, as it had pretty much stopped letting people know when new Panda refreshes were launched. The world is apparently not bored enough with Panda updates for Google to stop announcing them entirely.

Here’s a look at Searchmetrics’ attempt to identify the top winners and losers of Panda 4.0.

Image via YouTube

  • Matilija

    It really looks like this new Panda update is still slamming the analog brick and mortar business sites vs. sites that run totally automated online as apps and databases. A continued flip on balanced results!

    You can see this clearly when you do a simple search for “custom maps”. With Google you get bias results of ONLY online input map services/databases on the first two pages, but with Bing, you STILL get a few high level rankings for “real” map companies that actually make/sell real analog map files.
    You can see this bias in a lot of the new Panda Google searches. They have gone “crazy” with their continued search culling(selective slaughter).

    And it still seems the mega portals are still getting ALL or even more of the traffic from Google Search. For example, the newly updated city-data portal is still skyrocketing in rankings, yet MOST of the vast pages of data on that site is 2000 and 2010 Census data reformatted a little to fool Google. Shouldn’t the Census.gov site be ranking higher than the city-data portal pages based on Google’s content rules? Maybe if the U.S. Census site had Adsense plastered all over it? So much for following Google’s unique content rules. I guess you can STILL blatantly copy some content resources?

  • Truly Sayer

    ==> INVESTIGATE GOOGLE Corp.’s RELATIONSHIP w/ corrupt, fraudulent & obscene RANDOM-AGGREGATOR, (scraped names, phone#) keyword-stuffed WebSpam profiteers.

    Google Corp. is both overtly & covertly (clandestinely) ’embedded with’ (in bed with) the NSA, Mossad and Israeli/Russian-jewish organized crime networks — deleteriously exploiting the general public.


  • pankaj

    this is small business if your update is really so promote this site