Google: Page Speed May Become a Ranking Factor in 2010

By: Chris Crum - December 23, 2009

Over the course of 2009, a consistent theme that Google has been involved with is that of speed. In announcement after announcement, Google has talked about the importance of speed on the web, and how the company wants to do everything it can to make the web a faster place. Has it occurred to you that how fast your page loads may have a direct effect on how your site ranks in Google?

Don’t worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking factor.

"Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast," says Cutts. "It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as much."

>> Site speed ranking comments starts at the 02:35 point in the video…

"I think a lot of people in 2010 are going to be thinking more about ‘how do I have my site be fast,’ how do I have it be rich without writing a bunch of custom javascript?’" he says.

I would say that based on Matt’s comments it is probably fair to assume that Google will indeed begin taking page speed into consideration as a ranking factor, although he doesn’t come right out and say that they definitely will. That said, making your site faster is going to benefit your users and possibly your sales anyway, so you might as well start optimizing it for speed anyway. Then if Google really does start using this as a ranking factor, you will have a head start on boosting your rankings.

Google has generally been pretty good at providing webmasters with tools they can use to help optimize their sites and potentially boost rankings and conversions. Google recently announced a Site Speed site, which provides webmasters with even more resources specifically aimed at speeding up their pages. Some of these, such as Page Speed and Closure tools come from Google itself. But there are a number of tools Google points you to from other developers as well.

If you’re serious about wanting your site to perform better in search engines, and you haven’t given much thought to load times and such, it’s time to readjust your way of thinking. Caffeine increases the speed at which Google can index content. Wouldn’t it make sense if your site helped the process along?

Have you given much thought to site speed? Is your site up to snuff? Discuss here.

Related Articles:

Google Wants the Web to Function Like a Magazine

Google Provides Tool for Speeding Up Web Pages

Google Lets Businesses Speed Up Videos

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • cormac

    This is ridiculous, when people search their interest is in the content of a site, not the speed.

    • Chris Crum

      I agree that their interest is in the content of the site, but I think people also want that content to load quickly. I think if two sites are relevant to my search and one of them is quicker than the other one, I would prefer the quick one.

      • http://www.laokay.com Adsense Publisher

        I think this basically is going to have a lot of publishers also paging their content into multiple pages if they cannot afford a better server, faster connection, etc.

        It would be the easiest way to load at least some of the content faster.

        This might also force a lot of smaller publishers to go more text and less graphic.
        That can mean media rich ads and media rich content might be put aside or they’ll face less traffic overall from Google.

        • Guest

          >This might also force a lot of smaller publishers to go more text and less graphic.

          there is an unclear defintion of speed. if the page is cached by the browser, as it usually is,
          only the initial load will be a drag. subsequent loadings will be sigificantly faster.

          so what is googles definition of speed then ?
          will sites be penalised for good graphics, which loads a little slow initially ?
          will inter-networking hiccups be considered site hiccups ?
          will distances play a role ?
          will all sites in Katmandu say, be automatically labelled “slow” ?
          will water on the moon mean humans can hope to catch a cuppa Cappuccino on the way to Mars ?

          silly indeed.

    • http://www.twitter.com/typodactyl Sharlene

      That’s only half true.

      If I search for a very specific thing, then content is what I prioritize, but if I search a general topic then speed is definitely part of the search.

      There are plenty of sites with excellent content for broader searches and speed is definitely a reason for me to pick one site over the other. I would love for it to be incorporated into a search – especially if it meant sites with less ads and superfluous javascript that just lags and lags and (pause for loading) lags.

  • http://www.dotCOMReport.com SEO basics

    I can see why Google is considering adding speed to page rank. Who wants to wait around for a site that takes twenty minutes to load. While content is king, if the page takes too long to load no one is going to see the content.

  • Guest

    I think this is a bad idea for two reason.
    Google would be using their influence to define the Internet in a space that is not related to quality sites. Speed is important in it’s own right but it’s not apart of relevance. It’s getting harder to find good information within google’s search results with all the sites that have come up just to profit from google adsense and provide no great value to the reader.

  • Guest

    What do you think that the faster a page loads the sooner a searcher can leave that site and return to the google page and hopefully click on more sponsored links.

  • http://www.blogrpro.com BlogrPro

    Well, this is what i expect for many years. Thankfully, they finally messed up with the speed. Google should come open and tell how will they rank for speed.

  • http://www.ebusiness-technology.net Ebusiness Technology

    I don’t like this idea. It’s already in a website owner’s interest for a site to be fast loading, to increase page views and sales / advertising conversions. But if Google makes this a factor in Page Rank it would stifle new competition by favouring wealthier organisations with better servers. Either that or plain text files will go to the top :)

  • http://txtFeeder.com KyleGetson

    I agree. I think if the site is responding in a reasonable amount of time it should have no effect on ranking. This would lead to issues as to when Google should crawl my site. My response time is slower during heavy traffic periods, but if Google comes by then, I would get a poorer score than I would if I had no traffic, say, 4am.

    Bottom line, if they are ranking based on the quality of the website, this, along with many other things should be left out. If they want to create a new product called ‘speed search’ to find the fastest sites on the web, that would be fine, but keep it out of the regular search.

  • Guest

    If I go into a restaurant and order a steak, I’d be annoyed if the server brought me a burger, and then told me it’s OK because it’s relevant – they’re both beef after all – but the burger was ready first. This is kind of the same thing. It all depends on at what point speed trumps relevance, but right now, I’m not a fan of this change.

    • Guest

      That is the problem. Google values hamburger over steak and believes that the rest of us do too. How are people to know the difference if they are never shown where the fillet mignon is? They can’t even find it. While a fast Google search is mandatory and sites that are not updated, old html, slow and sloggy should come up lower than updated, trafficked sites, setting a limit on load time that applies straight across the board for all types of sites is just ludicrous.

  • http://www.HypnoBusters.com Jon Rhodes

    Absolutely agree with you Chris. I cannot see how it is ridiculous to say that a slow web site won’t have a negative effect on its desirability. I for one get irritated with slow loading sites, and definitely have a lower user experience than if it was faster. Of course people don’t visit a site because it is fast, without any regard to content. The content is what attracts them, but if it is painfully slow, then don’t expect to keep them for long – at least no longer than it takes to load up the pages when hitting the ‘back’ button!

  • http://www.ilifephotography.co.uk karl bratby

    Oh My God, my sites rank well at moment but are quite slow, hope this isnt about to change

  • Guest

    What about sites that are popular because of their content that includes photos and video – multimedia and intricate, interactive user valuable features? They are going to rank lower than a plain site with a bit of text containing a ton of adsense links and garbage – made only for the purpose of clicks and affiliate bucks? That’s what many Google changes created in the past. A whole slew of irrelevant sites ranking higher than the sites people really should have been served with first.

  • http://www.browsewire.net Krishan

    Don’t worry guys, this is not going affect things so much as it would be one of the factors google used to rank your sites. So what if there is an addition of another drop to the sea of search ranking algorithms . I do not care 😉

  • Chris Crum

    Google frequently discusses how they want to provides users with the best experience possible, and the most relevant results. I don’t think Google is going to sacrifice relevancy to the extent that users are not going to find what they’re looking for because it loads quicker. We can only speculate at how this would shake out at this point (if it even does for sure), but I would guess it would come down to if there were more than one site with the exact same amount of relevancy to the query, than the faster one would win.

    I don’t think it’s going to be burgers and steaks as one commenter suggests, but steaks and faster steaks. You may not want the burger over the steak because it’s faster, but wouldn’t you want the steak that came out faster because the other steak was still frozen?

  • http://www.freewarebb.com Freeware

    Sorry but this is going too far now, meaning those of us on a budget will be lost in the rankings where the big boys will race past. Google are fast becoming the new Microsoft in calling the shots, granted google is their baby but when most of the world use it they then have the power to make or break someone and the decisions they make should be fair and just, not simply a whim or wish list. They are fast running the risk of webmasters abandoning them in favour for other search engines, god knows I’ve sweated blood and tears trying to impress google yet they seem to favour sites which infest peoples computers with spyware and adware simply because they do a better job of selling their ads!. If I could curse here I would, yet I fear my comments would be edited so I’ll finish with my apt title, LOAD OF BALLS GOOGLE, LOAD OF BALLS!

  • http://www.oilandgaspeople.com Kevin

    our website http://www.oilandgaspeople.com is very fast compared to our competitors so I am all for this. We develop around speed to offer our users the best possible experience when using the site. its a lot of work and effort to ensure that every page loads quickly so about time it was rewarded!

  • NAX

    In that case, we will build another search engine :)

  • http://thewebsquad.com Web Design Las Vegas

    The web should be fast. If I click through to a site that takes a long time to load then I will just hit back and move on. With the new Google update, it will save me and lots of people lots of time.

    Back in the days of dial-up and slow DSL, long load times were common and people were patient, but today with connection speeds reaching 1gigabit per second, there is no reason for a slow load time.

  • http://butterflips.com Guest

    This is silly and not do-able for retail sites that need good pictures of their products. You can only optimize images so much. What will Google think of next.

    • http://thewebsquad.com Web Design Las Vegas

      It is totally possible. My company built a retail site that loads very quickly and has high quality pictures. Its all in how you build your site and the tools that you use.

  • http://www.socialcreeper.com Shank

    We need information at the speed of thought and that’s what is the web all about. Accuracy and Speed.

    So, it’s our next challenge to create websites that load faster. Lighter websites rank higher.

    Thanks
    Shank

  • http://www.highimpactsitedesign.com Chris

    I agree that the speed of loading is an influential factor in determining whether people actually stay on a site long enough to read the content. If a page is bloated with graphics and taking a long time to load, most people are going to click to the next site unless they have a specific reason to view that one.

    It highlights the importance of not only making sure that the number of images on a page is kept within reason, but also that they are compressed and not resized in HTML.

  • http://www.rankontoponline.com Rank On Top

    What was funny I was just talking to a customer about thier code to text ratio and how it effects the speed of his website and how important it is to more text than code(ratio).
    without going into how google reads a webpage, My own use has been when analizing a customers page is to first check coding and fix errors, and then see if we can optimize the page for all browsers and make it load faster.

    Here is a good one Google has X amount of servers right?
    Well if pages that are optimized to load faster and are code cleanly.
    Times that by thier bandwidth and eventually with them spending $$ on buying companies.

    By spreading this word of page speed its actually a subcontious call to lower thier costs on the bottom line.

    maybe i’m wrong but thinkabout it moneywise..

  • http://www.duncanharmsworth.com Duncan Harmsworth

    As a webmaster/web designer/graphic designer/blogger I have to agree with google in the fact that page speed should be a factor in ranking. I usually spend 1-2 hours a day reading technology blogs and articles just to keep up with the latest trends and issues in the industry. I myself have little patience for green bars and really appreciate spending my time reading and learning, not waiting. In all the pages I build, I have always optimized my page (especially media) to keep page loading time to a bare minimum.

    The only problem I may have with this idea is that text rich pages with no interesting content may take precedence over more valuable counterparts. I think that there should be a certain page size cap (KB), where if web sites stay below that cap per page, they will not be penalized in their ranking. After all, isn’t this “page speed ranking” being set to keep users from being bogged down with slow pages, not to see who is the fastest?

  • http://realityviews.blogspot.com/ sm

    content as well as speed both are important.
    both should get the bonus.

  • http://www.livetrainingsession.com/training/flash.html Flash Training Online

    For years we’ve been talking about the 15s deadline for a web page to load or the visitor leave for more fertile pastures. The speed should count for something and it’s in the best ineterest of the internet. As applications are becoming more browser-centric and with the upcoming Chrome OS there is no doubt web pages speed need to be taking into consideration just like on-page SEO is now.

    The web is about content as much as how fast the information can be accessed. In the end we’ll all benefit from a faster web. In a scale of 1 to 10 the speed should rank somewhere between 2 and 3.

  • http://alongtheway.110mb.com/ Thomas

    I designed my site for speed from the beginning. Small images were used and I didn’t go for any flash. Just a basic web site. Lately, however, I’ve been reading how Google loves images. Supposedly big good quality images at that. If I was to take that advice my site would be terribly slow. It would also be against what I previously learned from Google about using smaller and fewer images. It even got me to thinking maybe they feel there are enough high speed users to go for it now.

    What about blogger? Many of those pages have so many images an load terribly slow. A lot of the time my browser hangs for a while and I can’t do anything. I do wish Google would make up their mind or mine :).

    • pookie

      and learn how to make image files smaller without losing quality.
      Images are good.
      Bloated image files that take forever to load are not – same goes with about everything else.

  • http://www.laokay.com Adsense Publisher

    This smells like another one of Google’s tricks to get us to use their software to create websites.

    If their software is faster at rendering the pages, then wouldn’t the obvious choice then be to use Google software to create your website because you knew it would favor better in search results?

    Foxweb is blazing fast, and our servers for our websites are blazing fast, and they are on a 1gps connection, so I expect our websites to jump ahead of the game based on what Google is planning ahead.

    I think it’s unfair to many small publishers who can’t afford fancy software or programmers, or even a really fast connection, but since Google has left us no choice but to roll with the punches, I’m in favor of anything that would give our sites the edge they need.

  • http://www.bza.com Barbara

    Who would have thought this would play any role in search results. What will they think of next? Maybe their running out of things to keep the SEO people jumping. What will happen next is the birth of a whole new industry…. SSO Speed Site Optimization. If the term catches on, I would like to take the credit.

    • http://thewebsquad.com Web Design Las Vegas

      Hurry trademark it lol

  • http://www.JupaMan.com Damian

    I for one care abut the content, yes, HOWEVER, if a site does not load fast enough for me within a few seconds, then I click the back button right away and move on to the next page on the google search result.
    Content is very relevant, but if I’m looking for something, is because I want it now, right now, and I don’t want to wait for the site to load.

    So I agree if google decided to count “speed” as one of the factors for their search engine ranking, I think it’s really awesome and will benefit the users. It will also force developers not to write shitty code that makes the site weight too much and load slower.. so from me? two thumbs up on this idea.

  • Guest

    Most users today want everything and they want it yesterday. It does not matter if you have authoritative content or not, if you load slow, I am willing to bet the user is going to take their chances on another page that loads faster, even if it isn’t the best content.

  • http://www.skolaiimages.com Carl D

    Hey folks,

    Wouldn’t this be an incentive to not have ads and banners on a site? Seems counter to the idea of people paying more to advertise on high ranking sites to me.

    Cheers

    Carl

  • Geoff

    Not a bad thing so long as the weighting factor applied to the site speed is set sensibly. I do wonder though, how accurately Google can determine that the site speed is due to poor design, not simply internet congestion at the time the measurement is being made. Geographics also plays a role in site speed. Page loading from a site in another country can be slower than it is in the same country, yet the content from the remote site may well be richer and more efficiently constructed. And what about the effect of throttling employed by ISPs to help load balance available bandwidth across hundreds of hosted web sites? There is more to site speed than poor design.

  • http://www.coverbonanza.com/ Sam

    I think this is important, I just hope they make sure that the penalty is not too excessive. There should be a threshold where it starts mattering; I mean, I don’t think most people care if it’s 2 tenths of a second or three in page load times.

  • http://www.googleadwordsexpert.net Googl Adwords Expert

    Contents are the main thing. I don’t understand if contents are good then how site speed can be a ranking factor.

    Will this be just based on likeness of google people? as Matt said: “but a lot of people within Google think that the web should be fast,”

    So ridiculous.

  • http://going-well.com Serge

    Yes. It should depend on the website. And difference between slowest and fastest site of the same PageRank before enabling this feature should be really small, let’s say 0.1%. So fastest site with similar content will appear couple positions higher than slower site. If difference will be huge, so lots of financial sites, gaming sites with lots of Flash and JavaScript will be buried. The gold rule is not to rely on search algorithms too much. The best thing is relevant content! Have a good time!

  • http://www.brain-waves-technology.com Brain Waves Technology

    To much caffeine for the folks @ Google this a result of Google giving employs to much FREE Java that leads to agitation and the need for speed, calm down fallers the web is not going that fast.

    The bottom line is stay off the lines boys. and will this speed factor increase the searches experience, or are the results going to display sites with little content because the site loads quickly.

    The real question is how is this speed factor measured Kb per second OR haw fast the page loads.

    Example: If we have 2 Identical servers (Sites) with exactly the same speed.

    But site A has more content then B would Google rank B as the better site just because it loaded quicker.

    How much weight does this new (Speed variable) have? Will every one start breaking up sites into more smaller pages? Half the size Twice the Speed.

    In conclusion it

  • http://www.seohighrank.com SEOHighrank

    I think its good idea if we concern over Internet user. Generally no wants to wait on the site if downloading speed is slow, they jump over the other site. I think now they concern over on Speed, and same time its help to build the business too, if all are looking over site speed, they will not lose potential customers.

    But at the same time when we are talking about ideal downloading speed, how much it will be ? Google are defined how much it is ?

    Thanks

  • http://abernook.com A Tech

    Too many times, sites rank but are soooo slow that they are unusable. Sometimes it’s due to bandwidth but other times because of way too much crazy movies/ads/flash/javascript that take forever to load and initialize. When pages take 10+ seconds to load on broadband – something is wrong.

  • http://www.mediakoordinator.no/soekemotoroptimalisering/ Nickolass Jensen

    I mean, I would be grateful. If then the faster loading websites wich will presumably be ranking above a slower competitor, hasn’t got the relevancy that you are looking for – then you won’t have wasted that much time moving on to the next result in line.

    This actually also gives Google an opportunity to have more results examined, and as a result:
    More pageviews of the seachresults pages.

    Furthermore, from Googles point of wiew – this is also a clever business idea, as it gives more Adwords impressions and therefore it has a huge potential for creating more clicks on the sponsored links. I am not blaming Google for doing this.

    But I hope it doesn’t mean less relevant content in the top results.
    Faster business – better business;-)

  • Frank

    I like Matt Cutts. he comes across a a real nice unoficial spokesman for google…But quite often (just about always) he skimps around subjects and actually doesnt say anything solid or definative…about anything. I get the impression he actually einjoys doing this.

    “it is probably fair to assume” ( maybe it isnt)
    “although he doesn’t come right out and say” (maybe he doesnt really know)
    a lot of people within Google think that the web should be fast” ( so does everyone else, thats why they invented broadband)
    “speed may soon be a ranking factor” (or maybe it wont)
    maybe you should get a little bit of a bonus” ( This one is ultra vague and baiting)

    Why leave the WPN reporters (and everyone else) guessing. Whats his problem.
    This isnt “News” Its Gossip.
    Maybe you shouldnt make “news” of everything that comes out of Mat Cuts mouth. maybe he is just “thinking out loud”.

  • http://online-retailers.blogspot.com/ emily

    I will never wait for a super slow site. One minute is my limit.

  • http://www.plantinhamilton.com/forum/index.php Free Instant Forums

    Faster is better.

    I had it with websites that never finish to load when I do a keyword search online. Off course, it is about finding contents and information, but time is also money.

    Whenever I get to a website that take minutes to load, I just close the tab and go to the next available one.

    It’s Better than Nothing…

  • Guest

    Google’s #1 focus on search results needs be cutting out ways that spammers can game the system. Optimizing for performance is clearly something that spammers can optimize to give themselves an advantage over actual content sites, therefore by making it a factor, they’ve made it easier for spammers to game the system and thus will reduce the quality of their results.

  • http://www.youlay.net vasir

    Yes its good news for new websites coming up but for existing sites webmasters have to work out a little more. Hope this will not have much impact.

  • http://www.make-a-great-website.com Blink

    We all know speed matters. How many times have you hit the back button because the page you were on was taking too long to load? How often have we hit refresh several times to get a page to load and when it didn’t just skipped to something else?

    I know I’ve done it several times. If a page doesn’t load fast enough, especially when what I’m looking for is important and there’s abundant information on it, I leave it for something better.

    Besides, if a website is loading very slowly, that’s an indication of poor website design or lackluster maintenance.

    Once again, this is a case of Google knowing what humans do online and adjusting their product to reflect that.

  • Sean

    You know, this sounds good, but it’s not the way a search engine works. A search engines job is to deliver you to the pages that have the information or service you want, not to provide a value judgement on whether or not that page is a well-designed page or not.

    Who decides what “loads fast” means — relative to what?

    And what’s next? Google thinks that only pages that look “good” should be ranked high? Pages with lots of white?

    Maybe pages that have Facebook Connect are slow, but those that use Google Friend Connect are faster?

    There’s an arrogance here — “we know what’s best for the web” — that’s kind of terrifying.

  • http://vpstone.ir Guest

    what’s the translation.
    In my work is not a correct. When Google to reckon speed a site that is why this kind of speed in search results will not play. users to choose?

  • Baba

    DO no Evil is the Motto for Google, are you kidding.BY changing algorithms that ranks sites based on how fast they load means sites that are not in the U.S. or those who can’t afford to pay for having high speed hosting services will be penalized.Interesting way to remove the poor from hoping the Net was a equal level playing field or that was their hope/dream maybe…

  • Baba

    If Google was smart they would rank sites based on how efficiently the Site was running i.e. the Code was tightly written thus using less CPU cycles and also based on much the hosting service was using renewable sources of power. NOW THAT WOULD BE PROGRESSIVE.

  • Lalit Kumar

    .

    We had considered “loading time” as the important factor especially to enhance usability of the websites but to our surprise most of our websites started ranking well or got elevated to higher positions for some of the important keywords. And this we noticed 7 to 8 months ago so YES in practical this SPEED thing is already on for Google. Albeit SEO was ongoing process even before that but co-incidence is not gonna happen on all the sites. And we were convinced that SPEED is one of the factor. Though it was not controlled testing but we noticed the same effect was not seen on other sites (which were not under usability scanner)

    Regards,
    Lalit Kumar SEO SEM Analytics Expert
    India

    .

  • http://www.piedesigns.co.za Kevin

    With the vast amount of info on the we & the speed at which we have to multi task as a result to cram in as much as possible in a days work to stay ahead, I think this is a must.

  • Vatsal

    I will definately see the site which is more informative and important. I dont understand what speed has to do with a honest and beautiful site. I wont ever and will never visit a site which is bad but opens at a high speed.

  • http://www.web-design-folkz.com Inexpensive web design

    Now the time is coming when both designer and optimizer should sit together to set up a site. A small site with minimum content will win this point….this decision will give more advantage to some hosting companies also. Hope search engine optimizers will certainly get some trick.

  • http://human3rror.com John (Human3rror)

    very cool. thanks for the vid!

  • http://www.accessiblecomputing.com/ Webdesign Charlotte

    As far as accessibility is concerned, visitors will go to the listing which loads quickly.. and ofcourse content plays a major role in converting the visitors..

  • http://www.pipefitting.asia Guest

    GZY was founded by a group of many years experienced specialists with products developing, designing, producing management and quality control.

    Our mills are certified by ISO 9001:2000 and PED 97/23/EC,we are supplying only good quality, traceable inspection and reliable delivery. We are aleading manufacturer of specialized Pipe Fittings, Flanges, Valves meeting National / International Standards such as ASTM / ASME, JIS, IBR and NACE, from Carbon Steel, Alloy Steel and Stainless Steel Materials. Our products are used for water processing, power, ship-building, Petroleum, Chemical, Power, Gas, Metallurgy, Shipbuilding, Construction, etc.

    The depth of back-up inventory in our branches and distribution nods gives us the strategic advantage for providing a high levelcustomer service across a broad geography.

    Connecting Everything!

    A pipeline world of safe with GZY Pipefitting.

  • Guest

    Good news for PHP, terrible news for Rails and other bloated frameworks.

  • http://www.os-cms.net dennis

    There is nothing worse that a page that is top ranked and then the server is really slow to give your the information you have searched for. In usability speed is always of great concern. I’m looking forward to see (if they do this) how they will implement it.

  • http://www.crystalclearideas.co.uk/ Driveways

    there are too many sites theses days what take too long to load and it is very frustrating waiting, I thing its a good idea to give preference to sites what try and give the visitor what they want which in my opinion is a fast loading site

  • http://www.sebsworld.org/ Seb

    I agree with Google. I’ve been particularly annoyed this week when scanning the internet for some answers and having to wait for really long pages to load. What

  • Irha

    If the homepage of a product is slow (which is often the case with open source software), it could be pushed way down in the rank and hard to find.

  • http://tjkdesign.com Thierry

    Most web developers started to use semantic markup because of SEO (not because of Accessibility). imho, any algorithm change that can lead to better authored web page is a good thing.
    We may see less widgets, less Flash, less in-your-face ads, etc.
    Working on performance make you remove the unnecessary, which can only increase content quality.

  • Brett Glass

    It’s ironic: Google has been lobbying in DC for “network neutrality” regulation, raising fears that ISPs will discriminate against certain content providers — especially small ones.

    But Google then says that the regulation shouldn’t apply to it, only to ISPs — and has had itself written out of the FCC’s proposed rules. And now, Google proposes to penalize content providers that can’t afford lots of bandwidth! “Do as I say, not as I do,” eh, Google? Clearly, Google isn’t against the idea of “gatekeepers” — it just wants to be the ONLY gatekeeper.

  • http://juicepig.com jake collins

    Looks like we all have work to do if we care about PR. Thanks for the story Chris.

  • http://www.parishwebassistant.com Eric

    Anyone would have to admit that even this article gets you thinking about your site and how you can speed it up. If Google did publicly announce that speed would be a factor, think of the business that would come from those who actually know how to fix it.

  • Bob

    Irony: webpronews gives speed advice, yet loads horrendously slowly.

  • http://WebDesignExpert.Me WebDesignExpert.Me

    Site speed shouldnt be a ranking factor. It can be a ‘supplemental or optimizing or comparing factor’. ‘Why this page is better than that’.

  • Vladimir

    This is an excellent survey list! We made back the money it cost to join in the very first day

  • http://www.seofill.com Clint Dixon

    Wait Google Analytics and other Ad technologies they use make the loading of most sites as slow as dial up when looking in the bottom left of the screen for Done to appear, and now they are going to use this as part of the ranking determination??? I think it was for years already considering Google and Matt Cutts himself have been on the page load time as an issue for years……I smell propaganda at play again…..

  • http://www.car-insurance.tv Car Insurance Blogger

    How dumb is that!
    If Google were ever to use such a stupid factor as load speed as a measure of quality then it would be doomed! Besides with the number of pages that regularly change their size and therefore load speed

    just more hype from Cutts to deflect from the real changes!

    Internet speed is about the underlying platform framework and faster web will only be delivered by faster network protocols not page load times. Read http://www.the-system.org

  • http://richineverysense.blogspot.com scheng1

    I think the key concern is that many people have graphical advertisements that slow down the page loading. When speed is a concern, all those websites with digital images will be penalized. Hard to imagine how a website with mainly digital images can compete with those with words and no image.

  • http://seobasic.110mb.com robert

    Why I believe it is not a bad ideea? Because there a many sites that are very slowly and nobody do something to improve speed. Even the content is important, I believe that speed also must be important.

  • Laura

    Where we live there are no high speed options that are affordable for some folks so dial-up is all they have. Speed is very important to them. Also I do have high-speed and frankly if a site is what I consider too slow… I move on. I don’t care if they have the greatest content in the world if the page takes more than 10 secs to give me something of importance… GOODBYE!

  • http://www.avitricks.info Avi Singh

    Yes, loading speed is an important factor of websites. But it can’t be given much value as content. Bcoz content plays the role and readers will read whether pages load slow or fast. So I think atleast speed should not be a ranking factor in google.

  • http://MiaBellaShop.com Gourmet Candles

    I agree speed is great but if it’s not put together well for the user to find what he really is searching for then the speed won’t mean much. People search for information so a speedy site with not enough information will make the user search others that do offer more information. I was always told to think that the internet is nothing but an endless highway of information.

  • http://www.home-base-business.net kkowalsky

    While I agree that “content is still king”, I’m glad to see that somebody is doing something to combat website designers who insist on trying to impress website visitors with overly-dramatic homepage sequences that would be more at home on a movie screen than on a computer screen.

    Thank you Google!

    • http://www.memphissigncompany.com Memphissigncompany.com

      Mr. Kowalsky, thanks for saying that about content. I totally agree with you that a web site is more benificial to the viewer than having all those stupid pop up screens and flashing stobe lights and all the clutter. I try to keep our site relatively clean. Although I am no expert, I agree with your statement.

      thanks
      Stephanie R

  • http://www.memphissigncompany.com Memphissigncompany.com

    Speed should be a factor. The flip side of this is hosting sites without high band width will cost ranking for their clients. I am hosted with YAHOO so as long as there is no penalty from google for a site hosted a yahoo I should benefit.

    Stephanie R

  • http://www.gamespump.info Gamespump

    This is the most silliest of ideas and i think many blogger blogs would be knocked off.

  • http://authorservices.org Michael

    Of course the speed is not everything. But is shoudl be a factor along with other criteria when ranking a website.

    perhaps a level of importance in rank could include speed.

    i.e

    1. Content
    2. Links to
    3. Speed of site
    4. Other factors i am sure are used in ranking.

    If nothing else it will encourasge some of the big bloated sites to trim some of their code, maybe sacrifice ‘pretty pictures’ for speed. Some major sites I give up on. sl slow and I have a fast connection!

  • http://www.cdncc.com Guest

    As it stands now, its bad for business suggesting to your boss the site needs to be streamlined to load faster and you need to lose the useless gimmicks.

    It’s about time that website programmers get rewarded for making the internet a better place.

    Too many website designers focus on flashy pages that wows their boss who doesn’t know any better. Now good programmers will have an incentive to continue designing good sites, maybe their ignorant bosses will even compliment them in the future…I wouldn’t count on it though.

  • http://hallwaltz.com/ Brett

    Searches should be performed on relevance, how quick the site loads is something web designers think about anyway and to take that into consideration when building the site but people are getting used to seeing sites with a lot of rich content which inherently takes more time to load.
    People like to see content that’s relevant and pleasing to the eye so what we could end up with is an internet full of cookie cutter ugly boring sites that no one will want to visit but Google puts them at the top of the heap based on load time.
    Bad idea.

    • http://www.neeshdesign.com.au Lance

      Agree totally Brett. My clients are wanting more and more bells and whistles which is great for me as a designer to keep things interesting. Video is getting bigger and also pushed ahead by Google’s YouTube. You can’t get more bandwidth hungry than movies as far as I know. With broadband capabilities improving constantly people are expecting more multimedia and interaction from sites which ultimately means a slower load time.

  • http://www.yourpetstorewithmore Angela

    I like this idea. Especially since my site loads quickly. People click out if the site loads too slowly. Why should they be first when customers don’t want to enter their site?

    • http://www.arco-studwelding.com Art

      Does this mean going back to the days of a basically empty text “home page” and having a “Enter” button to access or re-direct to the main info within the web pages?

  • Guest

    Once again google dictates how we make webpages. This is the reason why every site looks the same. Gone are the days when a webmaster built his pages for the users and not the search engines.

    The link below is both sad and funny.

    http://www.meangene.com/google/design_for_google.html

  • http://mysmartphoneapps.blogspot.com Guest

    Do you ever experience how yahoo pages take so long to load. Everytime I try to close out yahoo it takes so long. I believe this is a slap at yahoo. They better get their game right.

  • http://www.tag44.com Tag44

    I agree with Matt Cutts that people do need a faster experience of there search but what to do with the slow or less speed internet user, the site which is online is fast but the user, the visitor speed is slow than what to consider..??

  • http://hubpages.com/profile/dame+scribe Gin

    I have to agree. Speed is important. Nobody wants to sit and wait for a tonne of ads or pics to load just to read content or sit through a page freezing up. I also think advertisers will have to watch for this too and not just website owners though. Good info to keep in mind. :)

  • http://www.slohost.net slohost

    No way…

    So we will need to get the fastest and expensive webhosting in order to rank high? I don’t see a point in that?… So the best way google starts selling webhost and pages will get better ranking… What a s…!!!

  • Guest

    I agree this is a bit OTT. What time differences are we talking? Would 2ms difference affect a site? What is the threshold? How many times do they test a site to check its speed? What if it’s sustaining heavy traffic?

    It’s a large number of factors that we once again have to think about and could penalise legit sites.

    It’s good if Google get their brain power behind it but if they execute it poorly, it could cause issues.

  • Guest

    Having inbound links is currently the most important factor in ranking well. If a site (whether it loads slowly or quickly) has a lot of natural inbound links already, doesn’t that mean that users find the content on that page important enough to link to, regardless of the speed of the page? If a page really does load too slowly or has little content it won’t get links to begin with and has therefore already been voted on, so to speak, by other internet users. This will just end up being another way for people to game the system, and will have the exact opposite effect of creating more relevant search results, just like all the other algorithm requirements that now plague the majority of pages on the web.

    A lot of the people leaving comments are referring to slow loading pages that take minutes to load. Just what sites are you people visiting? I haven’t had a problem with slow loading sites for the last three years at least. If you can’t wait two seconds for a page to load that’s your problem.

  • http://www.gpcleaningservices.co.uk Commercial Cleaning London

    I think it is certainly a good thing. It is a relevance factor. Who wants to wait around for a webpage to load these days?

  • http://www.webtrawler.co.uk Adam

    I agree that it should be a factor. It is annoying to go to a slow loading website. NineMSN website is a prime example. It is the slowest loading portal I have ever been to. Hopefully this will change their focus to their visitors and maybe they will retain some.

  • Kain

    I just tried the extensions recommended and they are useful but we are really getting mixed signals from google.

    One one hand they are telling us to add bloated rich content like video which takes forever to download and on the other they are telling us to minify javascript and css which may make a difference of a couple of microseconds to the loading speed of a site.

    I wish they would make up their mind, do they want rich content or do they want a return to 90’s style dial up optimised pages?

  • http://ameriloansearch.com/ loan expert

    It’s good that you warned about it.
    I’m just thinking to upgrade my site for better speed of loading.
    Always wandering what factors play main role in Google ranking. I hope I will find more information on your site.

  • http://www.satya-weblog.com Satya Prakash

    I hate slow page load. So, I will like this change.

  • at

    they have just developed a new protocol, named SPDY, designed to speed up web pages delivery. It may be that now by saying that ranking will be affected by speed they want to push developers to use their new protocol.

    • KEVIN

      Hi, Please can you give me some more info on this SPDY protocol and where or how can i get my hands on it.

  • mariaclara

    i agree, speed might be a factor, with thousands and thousands of article writers writing about the same thing, search engine must come up with something else to consider wen it comes to their ranking.

  • http://www.vicktrade.com fania

    It is my first time to hear about this news. Thanks for sharing. wow.intersting. I think this point is make sense. For every visitor like the pages loades quicker. It is a good news for me. Because if so, the site owner will try their best to improve their speed. good.

  • http://www.cybertekit.net/ Adam Kemp

    As more people get broadband access, they will quickly become accustomed to the increased speed at which website content downloads. These people will not wait for content to download slowly, depending on the importance of the website.

    It has already been proven previously that people who use major Internet search engines usually do not scroll through more than a couple of pages of results from a query, unless perhaps doing extended research. The exception may be people such as myself who always do thorough searches usind the Advanced Search option.

    Speed and simplicity especially become a factor when searching web content on mobile devices. Webmasters that design a website using XHTML will have a clear advantage. I salute Google for including this statistic in their search engine.

  • http://venus.pensiune.info/ Adina

    also right now the speed is a quality criterion. How many times have you left a site for a slow loading page?
    Thats my point of view

  • http://www.twitter.com/typodactyl Sharlene

    That’s only half true.

    If I search for a very specific thing, then content is what I prioritize, but if I search a general topic then speed is definitely part of the search.

    There are plenty of sites with excellent content for broader searches and speed is definitely a reason for me to pick one site over the other. I would love for it to be incorporated into a search – especially if it meant sites with less ads and superfluous javascript that just lags and lags and (pause for loading) lags.

  • http://seguidoresdelreydereyes.blogspot.com/ Guest

    Me parece algo muy tonto, ahora que hay m

  • http://www.islate.org Apple iSlate tablet

    Hopefully it will get rid of some of the over done flash sites.

  • http://www.surveychicken.com/ SurveyChicken.com

    I think google’s webmaster tools and analytics are very good. Definitely helpful for tracking and monitoring traffic to your website.

  • http://farmacia-morlan.com Avene

    Thank you for this information. I really have to work out speed in my web. I can see the importance of this matter.

  • Stupidscript

    IMHO …

    1) Google should let the market take care of it. (Do people really blame the search engine for a site that loads slowly?) If they click through and then don’t wait for the site to load because it is so slow, Google already “knows” this and factors it into the next query, and its SERPs, so a site with consistently high load times would naturally wind its way down the SERPs without any additional manipulation.

    2) A technological nightmare. At what point should page load time be assessed? During indexing? Or maybe an averaging of load times in-practice? In any case, setting a token that describes a page’s load time is a token that’s all dressed up for a lawsuit.

    Let’s keep in mind that TCP/IP can take any route available to exchange packets, and that doesn’t mean the page is a slow-loader … maybe the shortest trip was to Uzbekistan, which was having router issues on that day? If I can prove that my page loads faster than the pages Google lists above mine, can I get the penalty removed? My lawsuit will insist upon it.

    Extending the token to include every page in any particular domain is also dangerous, as a single page may have scripting or image issues that prevent it from loading quickly, where every other page in that domain may be a simple text file that loads in microseconds. Would the whole domain be penalized, or is it truly on a page-by-page basis?

    3) Browser plugins, add-ons and extensions, and search engine programming (i.e. Bing) are already providing “preview” functionality that make the page load time less important during the frenzy of multiple searches. One can now do a search and get a peek at each of the pages returned by the query without needing to visit the site. If a site looks interesting to me in its preview, it doesn’t really matter what the page load time is, because I am already interested in going there. And again, if I see the preview and click the link then decide while waiting that it’s taking too long, I can simply hit Back like I normally would, and Google “knows” that I have “voted” with my Back button … and it will move that particular link further down the SERPs with the next query.

    I think it’s interesting that Google is looking all around the edges of search, and I think it’s great that they are giving some visibility to the problems of poorly executed page production, but … will this actually become part of Google’s organic ranking algorithm? I don’t think it is very likely.

  • http://cleanstar-homeandgardenworld.com Clean Star

    I agree on some web designers / website owners really might need to work on the speed of their sites. But I also know, it is not always possible to achieve perfect loading times. This counts especially for online stores with lots of images loading to make the site even more attractive and to animate the user getting in a buying mood. Besides of that not every web hosting service offers the same performance and not every website owner can afford renting a dedicated server just to rank higher in Google’s SERP or PR. So what does this tell us? The big companies with big budgets will be the top ones again and the small business owner trying to keep up with their sites and trying to compete a little bit at least, are pretty much in an disadvantage. I for sure couldn’t afford spending a couple hundred dollars a month on renting a dedicated server just to make sure I won’t have to share the server performance with other users so my site will load a bit faster.
    Content is what should matter, not super speed. There aren’t too many people using the good old dial up anymore and using dsl, T1 or cable makes even bigger sites loading decently fast so the user wouldn’t have to wait a minute or even two until the page has completely loaded.
    Just my 2 cents.

  • http://ankitaseoguide.blogspot.com Ankita Shah

    I think it’s one of good point to include in ranking factor. I am agree with this factor.

  • http://hollywoodbollywood.wordpress.com Nipul Parikh

    Most of the people they haven’t web speed then?

  • http://www.21st-apothecary.com Andrea

    I have to agree with Chris Crum. And frankly, I am pleased that being speed sensitive will work in my favor. If only Google would take font size into consideration as well, then I would really kick some serious ass! LOL.

  • http://www.discoverserbia.org/en Serb

    1. I was working a lot of time on travel site and have a lot of photos made by my self. There are a lot of made for add sense travel sites which doesnt provide any useful information about that destination and they have a few photos which are stolen from internet, of course. For example, webmaster from Mexico makes travel sites about Italy, but he has never been in Italy. They will be faster ofcourse and they will have better position. It means, Google give direct support to made for adsense sites.

    2. What’s about shared servers? It means big companies who can pay for expensive dedicated server will have better PR. If they can pay expensive servere, did it mean their site have better content?

    3. It is absolutely not important if site have load time 0.3 seconds or 0.5 sec.

    4. What’s about design? A lot of people like funcy design. If Google think that 0.2 seconds are more important than content in order to satisfied people who use dial up, they should also calculete design for PR in order to satisfied people who prefer fancy design, not content. It is same.

    5. If Google think that intentet should be faster, on that way Google doesnt encourage internet providers to do something, because webmasters must reduce images and similar content which makes sites slower.

  • James Jones

    If this can be done sensibly then I think it a good idea.

    I don’t particularly care if someone want’s to host a basic site on their DSL or whatever. I see the problem being bloated sites and worst of all in my view are sites that simply suck up your whole computer (CPU) with moving graphics – usually adverts.

    e.g.
    http://www.independent.co.uk/ – for example uses up 100% of one CPU core (as long as the site is open), makes the fan on my laptop become audible, costs me electricity and pumps CO2 into the air at the power station.

    Of course the ads can be easily subverted but I don’t actually mind reasonable ads. If the new google approach fixed loons like these then I would be eternally grateful.

    Here is an *idea* Mr Google – rate the sites on energy efficiency too:-) i.e. CPU requirement.

    PS

    Even without ads http://www.independent.co.uk uses a load of CPU, perhaps to drive the “Editors Choice” sliding image bar thingy. grrrrrrrr – fan on laptop whizzing up and down the scale.

  • http://www.lizarddirect.com David Ellyatt

    I have always believed that site speed is a factor in your sites rankings. It may never have been officially part of the algo, but having watched how Googlebot deals with slow loading pages and the fact that it doesn’t stick around long, poor site speed has always depressed indexation.

  • http://okhosting.com alejandro chavez

    i dont think google take speed as a ranking factor, not it all !!, i think matt doesnt believe it , but its a topic that can cause interest thats why ne make this new or post, but google never its going to take importance to technical factors to the ranking algorithm, content its the king !!

    see you folks !

  • http://picturemousemat.com tski

    I think this does make sense as long as its implemented in moderation.. (hmmm google involved = no chance).

    If it was implemented in moderation sites with excessive advertising would undoubtably feel the pinch.. some of the slowest ad’s to load in my experience are ironically googles ad blocks.

    ebays banners can take a while as well.

  • http://www.security.ingersollrand.com Jon Maisey

    I agree with Cormac.

    Results should focus on relevancy of search term rather than page speed. Ideally we would all like to have precise information served quickly, however, I would rather wait an extra 3 seconds for a page to load serving accurate content to my search request than a page that loads instantly sacrificing good material.

    In the age of fibre optic broadband, debating internet speed should be a thing of the past!

    Surely concentrating on dynamic content and intelligent web apps will make the internet a faster place. We won’t even have to search as it will already know what we want before we do.

  • http://www.searchgroup.com.au Richard

    More often than not the small changes Google make have little impact for the majority of web sites.

    If you optimise well ensuring that the code on each page is as lean as possible and you don

  • http://slinq.com/ Kieran Simkin

    Perhaps not a bonus for being fast, just a penalty for being excessively slow? Some sites make you wait a good 5 seconds before they even start sending HTML (because they’re doing a lot of database queries to generate each page). There’s really no reason for this, pages should be cached server-side so that when one is requested, the server is immediately able to fulfil the request – not doing so is just sloppy.

  • Guest

    Speed is a big issue. If a page takes ages to load, then I’ll frequently give in and go alsewhere. This is because slow sites tend to be those those are content-light and advert heavy – content tends to be text, adverts are graphics, often several levels/sites down.

    Of course, with adblock turned up high, a hosts file with 70k entries, LSO objects disabled in flash, scripting and plugins disabled, and cookies deleted when I close a tab, I don’t tend to see many adverts or much sign of intrusions into my privacy. :-)

    Ian

  • http://irmgardhartmann.com Irmgard Hartmann

    I think that Google need the speed for his new logarithmic and so it will be a factor in the future.

    The question is what the crawler make with the thousands of Photostocks and other sites with high resolution pictures, this sites are also business and the people search about pictures.

  • http://browsermob.com Dolamite

    I found this great tool that allows you to instantly check the speed of a website from different locations. The tool is free of charge which is great, and its created by the folks at BrowserMob.

    http://browsermob.com/instant-website-test

  • http://webnethosting.net http://webnethosting.net

    I understand the point they are trying to make with this site speed stuff but find it a little odd that Google announces they are doing away with the Page Rank system but making speed a ranking factor? PR seemed to be a better ranking component than speed. Don’t get me wrong I want sites to load fast too but there are a lot of variables that go into speed whereas content should be the most important ranking variable…

  • Desu

    My #1 page speed issue is outside ad servers and analysis services with laggy web servers. This makes Google’s statements a bit ironic because google-analytics has been by far the worst of them. I put google-analytics and a couple of the major ad/analysis services into Adblock and suddenly 95% of slow pages and load issues vanished.

  • ronj

    It’s stupid. This means Google will be mediating content and its quality. I want to see all content and decide what is best for me. Speed is not a factor. If a site loads slowly then I will leave myself… don’t need Google to hold my hand.

  • http://growthinharmony.com Reid Peterson

    I made the mistake of asking for flash with my first website. Now that I’m more educated on what a functional waste it is, I say “Good bye” to flash. I support the site speed to help with rankings and what’s that saying: You snooze, you ____

    • http://cdinsky.com Cdinsky

      glad to know i’m not the only one down on Obese Flash.

  • http://www.MyWebs.Biz/ Tony

    I think in general this is a good idea. I seriously doubt if this would ever be a major part of Google’s ranking formula. So those here who are freaking out over this need to just relax a bit. One of my web sites has many #1’s in Google, so its good for getting usage data from. Just today I was looking over my analytics data. Out of 20,335 visits only 247 users had dialup. Thats just 1.2146…%. the rest had some form of broadband, or at least ISDN or a T1. 66 users had OC3! Must be nice. I’m sure Google realizes what my numbers are telling me, most users have high speed and they are willing to wait a bit longer for content than they were back in the good old 56k days.

    That being said I do think its fair to give a little bonus to well coded sites that load fast and a penalty to sites that load very slowly. By slow I mean they take several seconds to begin to do anything. I couldn’t afford a dedicated server now either. But there are a lot of things a webmaster can do to speed things up. Yahoo’s YSlow, http://developer.yahoo.com/performance/rules.html , offers excellent advice on the subject. Simply putting images on a different subdomain, images.example.com, doubles the available TCP/IP connections from 2 to 4 per user. Since Matt is hinting page speed might make a difference going forward, I would bet it will for sure.

    • Guest

      Speed could certainly be directly related to the site’s traffic. How can speed dictate relevancy or quality? Speed dictates “money”. The more money you have, the more powerful your server(s) and other resources. MSN Bing is FAST, but is it better than Google, Yahoo! or ScrubTheWeb? Good (not rich) sites are often sitting on virtual name based servers where overall traffic can affect the speed of the visit at that moment. Plus don’t forget their is “net congestion” that plays a role here as well. It may take 20 hops before I resolve to Google, but someone in Sacremento California may only require 3 hops to get there. Does that mean Google is not good because of the hops it takes to get there? Absolutely not! What a STUPID algo!

  • http://www.webdesignsouthyorkshire.com Web Design Company Sheffield

    This is crazy, if its true we had all better start using the YSlow Firefox Addon and learning how to tweak server settings.

  • Guest

    This is worse than PageRank! When is the algorithm “relevant” come to play? That’s the day when Google becomes a real search engine and the day I’m waiting for. I’m personally tired of seeing all the same crap in their results. What about all that new relevant stuff where the site doesn’t yet have a PageRank? That’s the stuff I’m looking for. There are tens of thousands of new pages/sites on the Web daily, but Google won’t give them the time of day because they are not yet “popular”. I am NOT looking for the sites who are paying the most money to be seen on Google. Screw that! I want new, relevant and non-bias search results which Google seems to not be able to deliver.

  • http://www.cpu.lt Thom

    I think too, people also want that content to load quickly

  • http://rapidcoolrooms.com.au Andrew B

    Im a webmaster as well as a web user and I hate it when a site takes ages to load. I move on to the next one. There’s a lot of competition out there and there is more than one site that would have what im looking for so I think loading speed is a legitimate issue for rankings. Fair or not for site owners I don’t know but that’s the reality of it I guess.

    • Guest

      I agree we live in a “fast” paced world and giving “points” to businesses that serve you fast and with a smile is great in the brick-n-mortar world, but the Internet was never intended to be a competitive business platform. In fact, there are many of us on the Net doing research and collecting data all of which may be stored on slow servers or networks. If Google were to bury this information because the servers were/are slow would be a lot like Big Brother I think. If not Big Brother you could certainly call this algorithm “the rich get richer” as they called PageRank.

      Search engines should not dictate relevancy based on any other factor than “relevance”. Search engines need to invest more in understanding the words on the page and be able to know which pages are spam and which pages provide valuable content and are relevant to the search request being made. Google does this beautifully with Adsense and Adwords, but fails horribly as a search engine index. Now why is that? Maybe it’s because search egines cost money where Adwords and Adsense make money. The better they can target those ads, the more money Google makes. Too bad they can’t apply this same technology to their search engine. Instead they come up with simple and often exploited algorithms like “If they are fast sites, they get extra points!!!” OR “If they are a .com they get extra points” OR “If the keyword is in the domain name they get extra points!” OR “If there are popular sites linking to them (pagerank), give them extra points!”. That’s all simple grade level ranking algorithms and this idea is just another PageRank with a different title.

      • http://cdinsky.com Cdinsky

        Google’s all about the visitor. If goog serves up slow pages, folks might decide to mosey over to bing and yahoo.

        There’s just greed for speed these days. Slow load? I’m gone. You?

  • http://truckhose.com radius13

    Shorts pages with no images is this the new web 3.0?

    • Guest

      Search engines like Google do NOT read/view/download graphics, Flash, Java, Javascript, server side styles or other embeded multimedia from a Web page when indexing it. Their image indexer will retrieve images, but that’s not their Web search indexer. So if this stupid algorithm was true you could create a NO text page with a half dozen lines of HTML and place a 100 million Gigabyte Flash ap on the page and you’ll get rewarded by Google’s stupid algorithm even though your page will take an hour to download and view. Then all you do is stuff your keywords and links into a noscript Tag and you beat Google up on this stupid algorithm. And let’s say Google will download all this crap (not going to happen) and you include in your robots.txt denial of access to your /media/ directory like this:

      User-agent: *
      Disallow: /media/

      and then you placed your slow content there and reference to it:

      <img src=”/media/some_huge_graphic” />

      Does it mean Google will now no longer “honor” our wishes and NOT enter this area? If this is the case, it means Google is no longer (never really was) a “friendly” search engine.

      There is NO way Google is going to download everything and test to see how long a particular Web page is going to take to download for humans. It’s just not feasible. In fact, if Google were to do this it would take months just to index and retrieve it’s own youtube site. This is totally stupid and I will guarantee this will never happen. Common sense will tell you that. Is Matt on drugs?

      If you review the video regarding this so called “speed” algorithm you’ll soon find out that Google’s main concerned is Asense and being able to quickly deliver those ads to users and a slow site means slow ad delivery and less money for Google. What? So this algorithm is so the faster sites get points so they can deliver more Google Adsense. What would happen if everyone removed Adsense from their Websites? Google would go bankrupt within 48 hours that’s what would happen. It is Google’s bread and butter and makes up the majority of their income.

      The video is clear that Adsense and ad delivery is the real reason for even mentioning such an algorithm. It’s also clear this is not happening and common sense tells you it never will. I wish Google would put in as much effort in search results delivery that it does with Adsense and other ad delivery. Their search engine would be a lot better that’s for sure.

      • http://cdinsky.com Cdinsky

        Some MAJORLY good points in your comment. If Adsense is the culprit, will goog ignore or penalize your site? Interesting.

  • http://www.14gaam.com Hetal

    Its really good ranking factor.

    Everyone like Google just because its speed. write phrase in google box within second you can get result.

    So whenever i visit the website i wan to webpage should load quickly. If it it load fast then i like that website more then others

    You gays are thinking from webmaster or programmer point of view only. You have view from user point of view as well..

    I have most of my sites with compression. so it load so quickly then compititor.

    I am excited to see the changes in google ranking factor.

  • http://cdinsky.com Cdinsky

    Actually speed is a function of connection AND site scripting.

    So if you have a fleshy flashy site, only OC3ers might stay. Perhaps that’s the crowd you want to cater to rather than the dial up crowd. Or not.

  • Guest

    Speed is already a factor. Slow loading pages cause SE bots to not efficiently crawl your site.

  • http://www.techpin.com tici

    In my opinion, this is ridiculous!

  • http://www.link-assistant.com/ Richard

    Whether you like it or not as soon as Google changes the rule you need to adjust to them. Here’s how you can get ready for the new ranking algo. Test your website speed and compare it against the top ten competing websites http://www.link-assistant.com/news/check-site-speed.html

  • http://www.louishalpern.com Louis Halpern

    I thinks it’s a good idea. Load speed is an important usability factor.

  • http://www.thomascook.be/Community.aspx Koen Verbrugge

    If I see what people came to expect from Travel sites, More than 3 sec and most people are gone. The longer they wait the more frustrations, even to that degree that people quit buying in the offline counterparts due to a frustrating website (#phocuswright).

    If that’s the case than google is actually saving the companies with bad websites.. Scoring less they won’t get exposed as fast..

  • http://davidlawton.com David Lawton

    My concern is that people will scrape other peoples sites and then just make them load faster, will they get the traffic from google for that content?

  • http://www.azhariqbal.com SEO Dubai, UK, USA

    I think many websites will be going low. It’s a good decision in the end.

  • Tzvika Harel

    I Agree with both cormac and Chris and i just wanted to remind us all that site load time is only one factor among many so, let’s not get too scared for that! The main factors remain the same:
    Great related content that reflects on the visitors’ query along with up-to-date site architecture, eye-catching wevb design and let’s not forget usability…

  • https://www.banknorwegian.no Lan Skarven

    I love the fact that they actually give us some warning, and another way to push the “need for speed” through the organization. Don’t agree with everything they do, but this is a good starter. Might be even better if they told what kind of speed you need to be considered “fast” (is it 1.5 as in webmaster tools?) and therefore give the organizations a goal to work for…

    Regards

  • http://www.bangaloreforex.com Matt

    I think this is a truly great thing. Finally people who are uploading fast loading sites on dedicated servers will be rewarded for their work.

  • Makx

    The Chrome Speed Tracer Tool is about the electronic page and its caching behaviour in the …. Chrome … browser.

    It is not about anything else, like the speed of the page delivery in the Chrome browser, in relation to its hosting company.

    It is yet another nicety of Google. For developers and internet marketeers it is hardly interesting.

  • http://webserfing.com WebSerfer

    *I think if two sites are relevant to my search and one of them is quicker than the other one, I would prefer the quick one.* It will be important in the future, but not now. If information is very large, I agree then, but in other case – its does not matter!

  • Makx

    Faster browser loading websites with excellent content achieve better traffic. This has been a fact all along. Adding SE bonus to such sites is definitely a plus, yes.

  • http://www.simplybodylanguage.com Marjan

    As I understand it, Google is employing 200+ factors in determining how to rank web pages. Many of these factors are about measuring visitor actions as they come to a site, click on links, and leave again. If visitor experience is influenced positively when content is delivered with great speed (and I think it is), then this should show in the actions taken, and should help rankings of speedy sites as well.

    Right now. Not in 2010.

    Besides, speeding up your website is a good idea to do for your visitors. Don’t do things ‘just’ for the Search Engines!

    Have a great 2010!

  • http://www.computerizedspirit.com Guest

    And what about the other side of the coin? It’s not only about how soon your pages are loading, it’s also about hosting! People with money will be able to upgrade their hosting, and will get probably a fast dedicated server. Others though, that are hosting on overloaded shared hosting will bite the dust. In little words – if you can afford faster hosting – great for you – we will reward you with better ranking etc, as for the silly suckers that are trying to play the webmaster game with not enough cash – even though you upgrade your pages, if your host is slow, or down – bite the dust…
    Yet again – Google the King of the Internet Universe is dictating the low around…

  • http://www.pr-interactive.com florida web design company

    although I think page load time should be a factor. there are many great websites that take a bit longer to load becuase of rich media content and graphics. I think these guys are the ground breakers and should be rewarded not punished.

  • http://www.paperdistribution.ro papetarie

    Here you are right, and I would choose the whole site load faster but generally matters a lot and their contents, value, information, services and products that a site offers me.

  • http://www.zadling.com Zadling

    Speed should definitely be a factor, but I also think it’s good to “dress a site up” which will cause slower load times. Rather than dumbing down websites, the focus should be making the internet faster which I’m glad the FCC is working on with the private sector.

  • http://webtom.me Tom Ly Web

    Thanks for this valuable information, I think page loading speed will get a REALLY IMPORTANT factor. Think about the impending explosion of mobile web requests by smart phones. If speed is not acceptable, people won’t visit the site again => drop rankings sooner or later.

    At JoomlArt.com we are testing the new google pagespeed module for Apache and found out that our site is already very well optimized and this module is not helping much for optimized sites.

    Use it if you don’t know how to get your code optimized, leave it and avoid any hassle if you follow all the optimization best practices.

  • http://www.sundaybuy.com sundaybuy

    Well, this is what i expect for many years. Thankfully, they finally messed up with the speed. Google should come open and tell how will they rank for speed.

  • eman alshazly
  • eman alshazly

    شركة تنظيف فلل بالخرج

    شركة كشف تسربات المياه
    بالدمام

    شركة نقل اثاث
    بالدمام

    شركه
    تنظيف منازل بالرياض

    شركه
    رش مبيدات بالرياض

    شركة
    مكافحة حشرات بالرياض

    شركة
    تخزين اثاث بالرياض

    شركة
    كشف تسربات بالرياض

    شركه
    تنظيف منازل بالرياض

    شركة
    تنظيف خزانات بالرياض

    شركة
    عزل خزانات بالرياض

    شركة
    تنظيف مجالس بالرياض

    شركة
    تنظيف موكيت بالرياض

    شركة
    تنظيف بيارات بالرياض

    شركة
    تنظيف مسابح بالرياض

    شركات
    تخزين اثاث بالرياض

    شركة
    نقل اثاث في الرياض

    شركة
    رش مبيدات بالرياض

    شركة
    غسيل خزانات بالرياض

    شركات
    عزل اسطح بالرياض

    شركة
    تنظيف مسابح بالرياض

    شركة
    تنظيف بيوت بالرياض

    شركة
    تنظيف شقق بالرياض

    شركة
    تنظيف مجالس بالرياض

    شركة
    كشف تسربات المياه بالرياض

    شركة
    تنظيف موكيت بالرياض

    شركة
    تسليك مجاري بالرياض

    تنظيف
    فلل بالرياض

    بالون
    المعدة

    عمليات
    التخسيس

    تدبيس
    المعدة

    عملية
    منظار المعدة

    عملية
    تحويل المعدة

    تكميم
    المعدة

    عملية
    المرارة بالمنظار

    عملية
    ربط المعدة

    عملية
    تصغير المعدة

    بالون
    المعدة للتخسيس

    جراحات
    السمنة

    عملية
    تدبيس المعدة بالمنظار

    استئصال
    المرارة بالمنظار

    جراحة
    تكميم المعدة

    شركة
    تنظيف فلل بمكة

    شركة
    تنظيف منازل فى بريدة

    شركة
    تنظيف موكيت بمكة

    شركة
    عزل اسطح بمكة

    شركة
    تنظيف فلل بالأحساء

    شركة
    تنظيف موكيت بالأحساء

    شركة
    عزل اسطح بالأحساء

    شركة
    عزل خزانات بالأحساء

    شركة
    كشف تسربات بالأحساء

    شركة
    رش مبيدات بالأحساء

    شركة
    مكافحة حشرات بالأحساء

    شركة
    تنظيف فلل بجدة

    شركة
    تنظيف فلل بالدمام

    شركة
    عزل اسطح بجدة

    شركة
    عزل اسطح بالدمام

    افضل شركات تنظيف وتخزين
    بالرياض

    اشهر شركات
    تنظيف وتخزين بالرياض