Google Opens Advertisers Up to Walker Texas Ranger
Google TV Ads opens up AdWords user accounts to real television advertising opportunities, and the list of channels available through this program continues to grow. So far Google already had six networks from NBC Universal including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, as well as Bloomberg Television and 96 networks through DISH Network.
They have now added the Hallmark Channel and the Hallmark Movie Channel to the lineup giving advertisers 2 more options for targeting their ads.
“Hallmark Channel’s strong family-friendly brand and programming attracts an important viewer demographic that Google TV Ads’ advertisers can now access,” said John Saroff, Manager of Strategic Partner Development for Google TV Ads. “Combined with our platform’s measurement technology, this collaboration signifies an important step towards making television advertising more accountable for advertisers and more relevant for viewers.” In other words, now advertisers have full access to Walker Texas Ranger fans.
Ok, so there’s some other good programming too. It looks like there’s a 2004 George Lopez holiday film on the way, but I’m not sure if there’s any available ad space for it.
A week or so ago, Google enhanced its TV ads platform, providing new broad match features as Associate Product Manager David Wurtz elaborates on in the following video:
"Google TV Ads offers greater accountability and relevancy in advertising," the company says. "With Google’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours."
The Hallmark channel reached 86 million homes in the United States in November alone, so the addition should be an attractive one to Google’s TV advertisers. Hallmark has 30 original movies planned to air in the coming year, and the channel is regularly ranked in the top ten for prime time ratings.