Quantcast

Google Okay With Blocking News Corp.

Search giant puts ball back in Murdoch's court

Get the WebProNews Newsletter:
[ Search]

In a recent interview we wrote about this morning, Rupert Murdoch indicated that News Corp. may block search engines from indexing its sites.  Now, it doesn’t exactly look like Google’s going to offer money to him (or throw a fit) in response, as the search giant’s more or less replied by saying "fine."

Actually, depending on what sort of tone you attribute to them, some of the comments made to Emma Barnett came closer to "it’s your funeral."  A spokesman told her, "Google News and web search are a tremendous source of promotion for news organisations, sending them about 100,000 clicks every minute."

And later, there was something approaching "make my day."  The spokesman said, "If publishers want their content to be removed from Google News specifically all they need to do is tell us."

So it should be interesting to see what happens.  Judging solely by the comments on our earlier piece and Barnett’s article, it seems that Murdoch might wind up missing "search people" (as he referred to them) a lot more than searchers would miss News Corp.’s content.

Google News, Minus News Corp.

Pay walls have worked in some specific instances, though, and since any disappearing act News Corp. pulled would almost certainly receive tons of mainstream media coverage, the publicity-generating value of the unprecedented move is interesting to consider.

Related Articles:

> Murdoch On Blocking Search Engines: "I Think We Will"

> MySpace To Miss $100 Million From Google Search Deal

> Murdoch Says Newspapers Must Charge For Online Content

Google Okay With Blocking News Corp.
Top Rated White Papers and Resources
  • http://FastSwings.com Steve

    Seems odd that Murdoch would make a point about converting some of their content to subscription based. Websites do it all the time to generate extra income. I don’t think Google would have noticed.

  • Jack

    Why would anyone care if Murdoch’s sites get delisted from Google? Let them start charging for content. I myself want to see how long they will last. No long, methinks.

  • http://topratedsellertips.com Gary Overton

    See how fast Rupert changes his mind. He might even pay them to turn his sites back on

  • http://www.lightningjoe.blog-city.com Dan

    IF the rest of the on-line media panics and sets up similar pay walls, Rupert (thinks he) will win the profit war. That’s why he’s fishing for cohorts, in his interviews. Unfortunately for him, it doesn’t seem that any others think his way is viable. Instead, they are doing just what they ought to do — supplying good, real news that brings people to their sites.

    Rupert is old news, when he can’t offer viewers what they want, which is real news. His main star is Glenn Beck, whose knee-jerk populist, racist “entertainment” substitutes for information.

  • http://hubpages.com/profile/dame+scribe Gin

    I don’t understand why they don’t integrate or partner with some sort of pay per click/impression program to generate monies. I’m no tech or programmer but am sure something can be developed. Good luck to them.