Google has put out a new video of SEO advice from Developer Programs Tech Lead, Maile Ohye. She discusses how to build an organic search strategy for your company.
"What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help!" she says in a blog post about the video. "In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog."
Specifically, she discusses: understanding searcher persona workflow, determining company and site goals, auditing your site to best reach your audience, execution, and making improvements.
You can find the slides she references here.