Google Offers New Coupon Templates for AdWords

    March 19, 2009
    Chris Crum

Online coupons are incredibly popular these days. In fact, just recently, Nielsen released some data showing that not only are more people going to coupon sites, but the average amount of time spent there has increased.

Nielsen - Digital Coupons

If you get nothing else from this data, you should get that people want coupons. So why not offer them? Google has 2 new templates for Display AdWords ads that cater to offering online coupons.
"Each of our new templates has a prominent slot for featuring a price or a discount, e.g., ‘20% off,’ and has extra room for coupon codes," explains Christian Yee from Google’s Inside AdWords Crew. "As with any of our other templates, you can easily edit your ads on an ongoing basis to change the discount level, prices and any other customizable aspect."

Edits will have to wait for review from Google before they can go into effect, but that generally only takes from 2 to 4 business days.

Advertisers who want to utilize these templates simply need to:

1. Log in to their AdWords Account
2. Choose the Display Ad Builder option on any ad group
3. Choose Retail to find the templates

Online businesses that aren’t offering coupons should seriously consider doing so. When you can save your customers money, they’re more likely to spend more of it with you. It’s also a great way to build customer loyalty. Tips for creating good coupons here.