Google Now Reading Flash Files

    April 27, 2004

While Google’s inclusion of Flash files in their index is not new, their ability to read the binary in the files themselves appears to be.

Google Opens the Window for Flash Developers...
Google Opens the Window for Flash Developers…


To see the flash file content in the search results, search for “Google+Search”>help filetype:swf“.

The snippets from the results appear to have been taken from within Flash files:
0% LOADING 5% 10% 15% 20% 25% …
Loading. Please wait. SKIP BACK Intuitive Intuitive Friendly …

If you’re still not convinced try this search: “Kingdom Ceramics enter” and look at the 5th listing (as of 4-27).

Now compare the text from the Google snippet:

0% LOADING 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% … Enter Virtual Tour Enter Exhibition (Exit Virtual Tour) “Welcome to the Kingdom Ceramics Virtual Tour!” “How may I help you today?” “Please show me the…

…to the text in the site’s Flash file.

I’ve yet to see any official statements from Google on this issue.

So, for all you Flash designers out there, it’s time to start learning some SEO.

This news comes from the Cre8asite forum by way of SEORoundTable.

Garrett French is the editor of iEntry’s eBusiness channel. You can talk to him directly at WebProWorld, the eBusiness Community Forum.