Google News SEO Tips – Ranking in News Search

Publishers Should Embrace This Useful Tool

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I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.

Have you had success ranking in Google News? Comment.

Google News is a very useful resource to online news seekers. It seems to get more and more useful as time goes on. For example, they just started incorporating real-time search suggestions into news queries. Publishers should embrace such a tool (Google News) that users themselves embrace, and can ultimately gain them more traffic.

Google Suggest on Google News

This week, Google has shared some insight into search engine optimization practices for news search. Publishers could learn a lot from the following video.

In addition to the video, Google’s Maile Ohye answered a couple of questions about Google News SEO on the Google News blog. For one, she says that adding a city to the title of the publication will not help publishers target their local audience, because Google extracts geography and location information from the articles themselves.

"Changing your name to include relevant keywords or adding a local address in your footer won’t help you target a specific audience in our News rankings," she says.

She also says that Google only wants recently added URLs in publishers’ News Sitemaps, because they direct Googlebot to the publishers’ breaking information. "If you include older URLs, no worries (there’s no penalty unless you’re perceived as maliciously spamming — this case would be rare, so again, no worries); we just won’t include those URLs in our next News crawl," says Ohye.

A few weeks ago, a patent was granted to Google for "systems and method for improving the ranking of news articles." The patent was originally filed way back in 2003, so there is no question that some of the details have changed, but within it there are a number of factors highlighted, some of which may be ranking factors Google News considers.

In one "implementation consistent with the principles of the invention," here are some factors that are mentioned:

    – a number of articles produced by the news source during a first time period

    – an average length of an article produced by the news source

    – an amount of important coverage that the news source produces in a second time period

    – a breaking news score

    – an amount of network traffic to the news source

    – a human opinion of the news source

    – circulation statistics of the news source

    – a size of a staff associated with the news source

    – a number of bureaus associated with the news source

    – a number of original named entities in a group of articles associated with the news source

    – a breadth of coverage by the news source

    – a number of different countries from which network traffic to the news source originates

    – the writing style used by the news source

A couple months ago, Google posted a Google News publisher FAQ page. That answers questions like:

- Can I suggest my personal website for inclusion in Google News?

– What requirements do I have to meet in order to be included in Google News?

– My website was accepted in Google News a few days ago, but I still can’t find my articles. Is something wrong?

– Why aren’t my images showing up in Google News?

– Why do all my articles have a strange title in Google News, like "Share this" or "By Jane Q. Journalist"?

– What is the "unique number" or "3 digit" rule?

– Should I submit a News sitemap?

– Why can’t I see the option to submit a News sitemap in Webmaster Tools?

– Once I’ve submitted a News sitemap, do I have to resubmit it each time I publish a new article?

– If I submit a News sitemap, will Google News stop crawling my regular section pages?

– How often does Google News crawl my News sitemap? In Webmaster Tools, it appears to be crawled only once per day.

– Why have my articles stopped appearing in Google News, even though they’ve been showing up previously?

The moral of the story is that there are a lot of things you can look at if you are serious about getting traffic from Google News, whether you are already being picked up or not. The best part is that most of it is straight from Google itself.

More tips from Search Engine Strategies can be found here

Have tips of your own? Share them here.

Google News SEO Tips – Ranking in News Search
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  • Guest

    Has anyone sent a link to the video to the Italian Publisher’s Association? It might be useful in helping explain to them how to rank on Google News without having to go to court.

  • http://www.searchengineoptimizationjournal.com/ Nick Stamoulis

    This is interesting to know. A nice quality way to approach all article marketing efforts.

  • http://www.discountwebdesign.co.uk web designers

    good to know. thanks for the info.

  • http://www.ibis-du.hr Anto Schimich

    Might be useful in helping explain to them how to rank on Google

  • http://homewebsitecenter.com Mae Francis Proctor

    Hello, the websites you gave me after I upgraded to pro.I have a lot of hits but no one is buying. I need {HELP}
    Kind Regards,
    Mrs. Proctor

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    All world information in just one website

  • http://pitercentre.blogspot.com pitercentre

    Yessss.. I like this…thanks for free info:)

  • http://www.kickassseo.com Minneapolis SEO

    This is great info! I am here in Minneapolis St Paul area. Two big newspapers have a ton of news stories on their website. But rarely you can find their stories through google searches, either the generic keyword search or news search.

    Neither newspaper site has any SEO implementation. These sites sell ads. Just imagine the amount of exposure they could have if they pay more attention to SEO.

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    This is very interesting :)

  • http://www.homesolarpowersystems.org Home Solar Power Systems

    Good info. the search engine optimization practices for news search definitely help to increase the traffic of publisher’s recently added URLs…Thanks

  • http://tatca.vn jonathan Nguyen

    great tut. thanks for sharing. ALL

  • http://www.blackbusinessservices.com Gabriel Irowa

    I’ve noticed news articles being indexeD faster than other articles but don’t agree with the statement about adding the city, location etc doesn’t make a difference in SEO. I have tested this and it does indeed make a difference when targeting local web traffic.

    Has anyone else tested this SEO technique?

    Thanks, Gabriel Irowa (SEO)

  • http://www.seohelppage.com Mark

    great article. I have also noticed the news articles being indexed and ranked faster. they also seem to fall as fast as they rise. thanks for sharing.

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    You have shared wonderful information and those are similar to the previous techniques…

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  • http://www.signature.eu.com Online Marketing Company

    Well contructed article. As a marketing consultant I’ve found that the internet and particularly “Search” is radically changing the way people get information; creating a much more fragmented market place.

    Google is like a private club and as a marketing consultant you’re left feeling almost voyeuristic as you peer through the windows to catch a glimpse of what’s going on.

    Occasionally the door swings wide open for a brief moment and you get to see part of a much bigger picture before the bouncer throws you out! Out there thiking I know, but hey :-)

  • http://www.controldatainc.com collection agencies

    Im really surprised at some of the information given. Looks like we have made a few mistakes in the past. Thanks for the information.

  • http://www.expresssgiftz.com/ gues

    it is true,Is that a right way to increase seo ranking in google

    • http://www.hairresources.com Pdrk

      It seems like a lot of results for Google News may not really be news if it is used to increase seo ranking in google.

  • http://www.semwisdom.com/blog Maria

    Check out the list @ http://www.semwisdom.com/blog/google-news-search-seo

  • http://www.videosplittermac.com/ VIDEOSPLITTERFORMAC

    Thanks for your sharing.

  • http://www.roteight.com Web SEO

    Great Article. Very Informative.

  • http://www.duta4success.com temukan rahasia bisnis

    Good News…

  • Guest

    Good New I Will Put It Into My Site


  • Bob

    http://www.jabcellular.com will make use of this!


  • http://google-expert-tips.blogspot.com pps

    Thanks for the tips!

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    This website is help to every one.

  • http://www.millwala.com/ Mohsin

    I will Add for a Google analytics code and show for website position in few day ago.
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    And what,s your Comments for this new update in this website.

  • http://www.osbornebrook.co.uk Osborne Brook SEO

    Interesting, it seems that individuals’ websites cannot benefit from Google news at they won’t be published. The faqs state clearly that Google do not accept personal websites but what about those of businesses and companies? A link from Google news would pass authority into the site, at least in theory.

  • http://www.millwala.com/ Mohsin Millwala

    This website is a World information And Help People, Every one specially Children New user & general public are like & Very good response for this website. And my work for the Worldwide human to good information and Help us. this is my work. And continue to this work.

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  • http://www.merchantrms.com credit card fraud prevention

    I have seen that some of my competitors are getting their sites in Google news when we search for our niche related news. Ex: “medical transcription news”. Finally I realized that they are posting their press releases to the press release websites. After that google will share those press releases in their new section if some body use their keywords.

  • http://www.islate.org Apple iSlate

    Thanks this answered a lot of my questions.

  • http://www.best-juicing.com Rika Susan’s Vegetable Juice Recipes

    Thanks for this post about Google News. Good to hear it directly from them. I am sure that many of us don’t pay enough attention to this aspect. Just imagine how much a few stories in Google News can do for our sites!

    • http://www.coolmarx.com Thomas

      Very informative article will apply this on my blog.

  • http://www.optinmedia.info Optinmedia

    Yes, this is very useful material. I wonder how come this is the first time I get to read it but I’m very happy to read it now because we’re launching a new product and a press release is just what we need.


    • http://www.stockinvestmenttips.in/ Piyush Mishra

      we are provide the Business services ad other services.

  • http://www.seo-backlinking.com seo community

    Very useful information especially the video. Even if the information are only for the google search machine i think all the other are on the same line

  • http://www.claritytech.com.au SEO Sydney

    Thansk for this awesome post, I was looking for SEO tips and techniques for quick ranking in search engines. This post have all the important tips to rank well in search engines.

  • http://www.newseruption.com Tesur

    Very good information Thank

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    I keep checking the website for new tuts but this one has been very interesting and knowledge full .

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    Thanks for you, you provide me very good information.

  • Mike

    Thanks for the information provided by you is so useful and very informative for SEO beginners.

    Regards:- SEO Orange County

  • http://thegadgetsgallery.com/ Rahul Singh

    Its new is best for web site ranking. It is best news I like its

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    Wow, I never know this.
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  • http://www.commlife.co.id/ Asuransi

    but I think google still see the content, because content is the king.that makes a high web ranking

  • http://www.pozycjonowanie-torun.net Pozycjonowanie

    Great job… I rarely watch long interviews, but this was so relevant and inspirational to entrepreneurs. There are few people who would ever go into this level of detail.

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