Google Nabs Number Two Spot In Harris Reputation Study

    April 29, 2009

The results of the 10th annual Harris Interactive Reputation Quotient Study have been released, and – thank you, automotive and financial sectors – 88 percent of respondents apparently feel the reputation of corporate America is either "not good" or "terrible."  However, Google, Amazon, and Microsoft are still well-regarded.

Google got the number two spot overall, coming behind only Johnson & Johnson in terms of individual companies’ scores.  Considering that match-up pits a faceless search engine against the "no more tears" shampoo intended for people’s children, you might say Google did all right.

Corporate Leaders

Next of the corporations we usually cover was Amazon, at number six.  Amazon scored particularly well in terms of emotional appeal and vision and leadership, and Harris judged its reputation quotient, like Google’s, to be excellent.

Microsoft came in seventh place, and fell a bit below the cutoff for that compliment, but after its commercial wars with Apple and some antitrust issues are taken into account, this company, too, probably deserves some applause.

Finally, just in case you’re curious, Apple’s reputation quotient earned it fourteenth place, and for better or for worse, Yahoo’s name wasn’t mentioned once in the 32-page Harris report.