Google May Yell For British Company

    September 5, 2005
    WebProNews Staff

Chapter 327 of “What’s Google Going To Do With The Money” says British yellow page company The Yell Group will be the next Google acquisition.

A Dow Jones report on the rumors over Google purchasing UK-Based Yell Group sees the potential bid as “plausible.” The report quotes Numis Securities on that assessment:

“Google is a company with a market capitalization bigger than General Motors and they may well want to use some of that firepower to diversify into new areas. A natural one would be directories.”

The News and Star says the two firms already have a relationship:

Investors saw logic in the rumour given that Google has been expanding away from its core search engine business and is also working with Yell on Google Local, which enables on line searches for businesses.

And a Bloomberg report on Friday notes the rumors certainly have not hurt Yell in the British stock market:

Yell Group Plc, the British phone-book publisher, added rose 6.75 pence, or 1.5 percent, to 461.5 pence.

Early Monday trading saw that figure rise to 464.75 pence.

Yell Group provides mobile search services of its business directory in the UK. With all the attention being paid to local and mobile search, especially with the emergence of the pay-per-call advertising model, Google could find a use for Yell’s technology and resources.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.