Quantcast

Google May Make Deal With South Korean Telecom

Get the WebProNews Newsletter:
[ Search]

Google’s had some success in South Korea, yet the search engine giant has also had to make a number of adjustments and compromises.  Now its tenacity may be paying off; reports indicate that South Korea’s biggest mobile phone operator may employ Google’s search-based advertising throughout its network.

Emphasis on “may.”  The Yonhap News Agency, which is based in Korea, writes, “SK Telecom mulls offering Google’s mobile-search ads this year.”

Yonhap also carries a quote from Yang Yoon-seon, head of the search department at SK Telecom, who said, “We are considering beginning Google’s mobile-search ads on our wireless Internet network during the second half of this year.”

If the deal goes through, expect Google to do the corporate equivalent of a backflip.  The search engine company has employed kind words, a cartoonish interface, and even some limited censorship in order to win fans in South Korea.

But a deal with SK Telecom would amount to more than a moral victory – Yonhap reports that the Korean company has “more than 20 million mobile phone subscribers” who would be exposed to Google’s ads.  “South Korea is one of the world’s most mobile-phone-savvy nations with more than 40 million out of its 48 million population having a mobile phone,” the article continues.

There’s no word on when confirmation of the arrangement might come, but in the meantime, I’m betting that a lot of gift baskets are making the journey from Mountain View to South Korea.

Google May Make Deal With South Korean Telecom
Comments Off
Top Rated White Papers and Resources

Comments are closed.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom