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Google Maps Takes Steps To Improve Marker Accuracy

Use Street View to identify entrances

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By and large, Google Maps is great, providing well-plotted directions and up-to-date contact information on demand and free of charge.  But slight inaccuracies persist, and to fix this problem, Google will now allow people to reposition markers using Street View instead of just maps and satellite images.

Perhaps this sounds familiar: you type an address into Google Maps, switch to Street View, and find yourself staring at a Wal-Mart instead of an Italian restaurant.  Then you spend five minutes clicking up and down a street to locate the correct spot.  Frustrating, right?

Now there’s an easy fix.  A post on the LatLong Blog suggested, "When you find a place that is in a wrong location, click on the marker and get an infowindow open as what you did before. . . .  Click on the ‘edit’ link, and then click the ‘Move marker’ link in the updated infowindow."

After that, "You’ll see two jumping markers in the map and the Street View image appear, which means both of them can be dragged.  When you drag the marker on the map to a new position, the marker inside the panorama will be updated correspondingly, and vice versa."

This should greatly increase the accuracy of Street View as people tie markers to establishments’ entrances.  And that’ll benefit users in addition to any businesses that might otherwise lose potential customers due to poor directions.

Google Maps Takes Steps To Improve Marker Accuracy
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  • Guest

    Thanks for this post! When I search for my business by name, the marker is in the correct location. However, when I search for the address, which most people would do for directions, I find the marker is in 2 different locations! One is in another town with a similar name and the other is in the right town but on a street with a similar name.

    Even entering the zip + 4 doesn’t put the marker in the correct spot.

    Looking at the map with the pin in the wrong location, I see that a lot of local businesses have been moved to the other town. I’m curious why this happens when the businesses have claimed their businesses on Google?

    I have just attempted to move the marker approx 3 miles to right location and will see what happens.

  • Nick Wood

    For developers and business’s they will often use Google as it’s free though it does have huge usbaility / user experience issues a the Geocoding is weak (to postcode accuracy). Only when you pay google does it improve though providers like ViaMichelin and Bing offer a much better API service.

    Google maps is a basic service (see it’s homepage) and does not include anything of particular value with no support, sla in place and no advanced Geocoding for fleet management. Deveopment agencies find the platform to be very poor for customisation (criteria searches , updating address’s ) etc.

    I tried to remove my house from streetview and that was 3 weeks ago (still nothing) ! Google offer a okay service with no frills !