Yelp has been complaining about trying to compete with Google for years now, but recently, it became an official complainant against the company in its ongoing antitrust case in the EU.
With that, Yelp must love Google's new Google Maps app for iOS, which appears to go after Yelp even harder than before.
Here's what's listed in the "what's new" section on iTunes:
- Search results appear with descriptions right on the map, to help you make choices quickly
- View search results on the map or in a list and easily switch between them
- See your reservations and events from Gmail labeled on the map
- Try the improved Explore, a local guide that shows you different places and activities depending on the location and time of day
As Greg Sterling at Search Engine Land points out, it the app also enables you to filter search results in categories like hotels, restaurants, etc. It even lets you do this with categories as specific as "landscaper".
The more specific it can get, the more useful it's going to be when you're looking for a specific type of business, giving users less reason to have other apps (like Yelp) on their phones or tablets, as most will have Google Maps installed anyway.
Image via iTunes