Google Scores With June Nielsen Numbers

    July 13, 2009

June was a great month for Google, according to new statistics from Nielsen.  In comparison to May, the search giant apparently received many more unique visitors, and also managed to keep them around for a much longer period of time.

How’s this for an increase: going from 131.3 million unique visitors to 147.8 million unique visitors in one month’s time.  That represents a gain of about 12.6 percent for Google.  Also, where time was concerned, it eked out an additional 32 or so minutes per person, moving from 1 hour and 17 minutes to roughly 1 hour and 49 minutes.

Of course, portraying an increase in time spent per person as a good thing can be misleading; the measure of a search engine’s success is generally how quickly it can send a searcher to another site.  But since more and more info is published on the first page of results, this statistic is part of a larger picture.

Anyway, Yahoo managed to keep the average searcher around for an extra 1.5 minutes in June compared to May, and attracted an additional 14.2 million unique visitors.

Bing, meanwhile, made its first appearance in this particular type of Nielsen table, and performed well enough by bringing in 9.9 million (or 9.7 percent) more unique visitors than Microsoft’s offerings did the month before.  The time spent per Bing/Microsoft user dropped by 18 minutes, too, bringing its data more in line with the industry leader’s.