Google Makes New AdWords Editor Available

Comes with Several New Features

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Google has released AdWords Editor version 7.0, a mere two months after 6.5 came out as Barry Schwartz points out at Search Engine Land. Google did not make any major announcements about the release, but just kind of put it out there, and we have not yet seen much in the way of user reactions.

AdWords Editor

New features listed in the release notes at the AdWords Editor Help Center include:

– First page bid estimates
– Keyword Quality Score
– Keyword Opportunities Locale
– Campaign targeting in the data view, and
– Send feedback to Google

In the AdWords Editor Forum, an AdWords Editor Advisor notes:

You will need to download your account again after upgrading to version 7.0. To save your comments and unposted changes, click ‘Backup then Update’ when you see the automatic prompt to upgrade. AdWords Editor will create a backup file that includes your comments and unposted changes. Then, after you’ve installed the new version, import the backup file by following the steps at http://www.google.com/support/adwordseditor/bin/answer.py?answer=38667. If you’d prefer to upgrade later, click ‘Don’t Update’ in the prompt.

Additonal updates to AdWords Editor include the ‘Volume’ column on the Keyword expansion tab of the Keyword Opportunities tool now showing absolute numbers (traffic for the last month) instead of scaled values, and the Keyword Opportunities tool is no longer available for draft accounts.

Google Makes New AdWords Editor Available
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  • http://inchoo.net Toni Anicic

    Great article, didn’t notice this till now :) I can see Chris writes a lot of very interesting articles here on Web Pro News, whenever I click on an article that seems interesting to me I can see Chris Crum is the author.

    • Chris Crum

      Thank you for the kind words Toni, but the others guys here write some interesting ones too.

  • http://www.doggybehave.com/games.php Sam Nichols

    this would be update for users of AdWord, every update makes a little bit of difference and makes more user friendly

  • http://www.1seoexperts.com Mayio Seo

    It’s also the first time I heard of this new Adwords Editor. Google should beef up their advertising on their new wares. Thanks for the heads-up, Chris!

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