Google Makes Language-Based Product Announcements

    July 1, 2009
    Chris Crum

Today Google made a couple of announcements involving the expansion of offerings into more languages. They’ve announced that the new optimized SERP pages for iPhones, Android devices, and feature phones are now available in over 60 countries and 38 languages. In addition, the company has announced an advanced translation feature in the newest release of Google Toolbar for Internet Explorer.

The Mobile SERPs

"Whether you have a smartphone or a feature phone, if you have mobile internet access you can get the new mobile-optimized Google Search results pages on your phone just about anywhere in the world," says Google in a post on the Google Mobile Blog. "Just go to in your browser and do a search."

Mobile SERPs

With the new format, users get improved support for universal search.

The Toolbar

The advanced translate feature on the toolbar automatically detects if the language of a page you’re on is different from your default language, and it allows you to translate it. "With one click, you can now instantly translate the page and all of its text will appear in the new language," says Google on the company’s official blog.

Toolbar translation

A few other things to note about the toolbar: 

– If you go to another page in the same language, you’ll continue to see translated text

– If a page has dynamic content (like Google Reader) you will get translations in real-time

– If you frequently translate pages in the same language, the toolbar will let you translate that language automatically

Languages the feature is available in include: Albanian, Arabic, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian and Vietnamese.

The toolbar can be downloaded here. More info can be found here in this help center.