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Google Makes it Easier To Get Found in Product Search

Adds "Data Quality" Feature

By · November 6, 2008 · 27 Comments
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Last week, we looked at ways you can use Google to boost your clicks and conversions for the holiday season. One tip we discussed was submitting your products by data feed to Google Product Search.

Get Started on Google Base
You do this with your Google Base account, and it just so happens that today, Google Base has added a feature that can help users get their products found more easily by potential customers. That features is a "data quality" tab. Product Marketing Manager Jessica Ng writes:

We’ve always emphasized the importance of submitting high-quality product feeds to Google Product Search. This means submitting accurate, up-to-date product information in the form of attributes, as well as abiding by best practices for formatting these attributes. Doing so goes a long way toward helping shoppers find your items more easily.

Today, we’re pleased to announce the addition of a new "Data Quality" tab in your Google Base account. On this tab, you’ll find a host of suggestions for improving the quality of the item listings in your product feed. For example, you can find recommendations on the length of your title and description fields, or get a snapshot of the number of items in your feed that are missing key attributes. By addressing these issues, you’ll be able to improve the quality of your feeds and help more shoppers find your products.
Google Product Search - Data Feed or Single Item
When you’re setting up your data feeds, Google suggests using key attributes like MPN, UPC, ISBN, condition, or brand to help increase visibility for relevant queries.

The holiday season is starting whether you’re ready or not, so if you intend to sell through Google Product Search, I wouldn’t waste much time making any adjustments that will increase that visibility.

UPDATE: Google has provided more tips for getting found in Google Product Search, which I have covered here.

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There are 27 Comments. Add Yours.
  1. Like (0) Dislike (0)
    CristianStan

    I never knew before this Google feature! I never used Google’s product search before. I wonder if people use this feature because is not even in my "more" menu from my Google account! I had to google it to find it

    Thanks for posting this

    Reply
  2. Like (0) Dislike (0)
    Tama

    Google is the heaven of business nowadays, thanks Google:)

    Reply

  3. Google, of course, puts these at the top of many search results (after their paid results, of course)…usually relevent, but sometimes they are way off base.

     

    The big question is how much of a business increase are others seeing from these listings/feeds?

    Reply
  4. Like (0) Dislike (0)
    Guest

    Thank You for this Helpful Information, Chris! :)

    We will need to check out the Data Quality of All of our GoogleBase feeds and listings.

    Thank you again for letting us all know about this, Chris, and Have a Great Day! :)

    - Michael S. DeVries

    Reply
  5. Like (0) Dislike (0)
    101DietTips

    This is great news.  Progress!  Leave it to Google to lead the way. 

    Reply
  6. Like (0) Dislike (0)
    Glenn

    I had started attributes about 2 months ago when I found on a blog, they have definately had a positive impact on more site views and sales

    Reply

  8. Google is surely the best in searching any relevant information. It is the top Search Engine for business.

    Thanks Google!!!

     

    Reply
  9. Like (0) Dislike (0)
    Will

    that’s why their number 1…always progressing!

    Reply

  10. Great news for Google – not such good news for eBay. Suits me – and the shoppers!

    Reply

  11. Froogle wasn’t such a big hit, but hopefully this will make a difference, and these tips will make our products more visible.

    Reply
  12. Like (0) Dislike (0)
    Go4

    Google providing lots more for customer, great work.

    Thanks

    Reply
  13. Like (0) Dislike (0)
    FaithM

    Google is the best!!!  It has been helping out the company I work for tremendously!!!

     

    Thanks Google!!!!!

     

     

     

    Reply
  14. Like (0) Dislike (0)
    Diamonds

    Whats better than free advertising?  Free advertising with great features.

    Reply
  16. Like (0) Dislike (0)
    Yasir Khan

    Great post! More features for different product businesses. I like it!

    Thanks for sharing

    YAsir

     

    Reply
  17. Like (0) Dislike (0)
    Manila

    Very Informative

    Reply
  18. Like (0) Dislike (0)
    Dan

    Excellent post!

    Reply
  19. Like (0) Dislike (0)
    Penny Bright

    If Google who give the tips, definitely I will follow it. Google is the master of search engine. Thanks!

    Reply

  20. Thank you for the informative post. Google is such an innovator. And this development is heaven-sent. I’ve been looking for better channels for bringing my products to market. This adds another valuable pipeline to my customers. Thanks.

    Reply

  21. Thank you for the informative post. Google is such an innovator. And this development is heaven-sent. I’ve been looking for better channels for bringing my products to market. This adds another valuable pipeline to my customers. Thanks.

    Reply
  22. Like (0) Dislike (0)
    Ben Wae

    Thank You, Chris! This is real helpfully. ;)

    Reply
  23. Like (0) Dislike (0)
    Ron Katz

    Great info thanks, just started using Google Base.

    My only question is if google look as manual submissions with less weight over the data feeds.  

     

    Reply
  24. Like (0) Dislike (0)
    Guest

    excellent post chris, very informative… thanks

    Reply
  25. Like (0) Dislike (0)
    Guest

    They did that for the T-Mobile G1, not for the benefit of the merchants. But in the end it does help merchants. There’s always a selfish reason for anything anyone or any company does.

    Reply
  27. Like (0) Dislike (0)
    ???? ????

    Google is the heaven of business nowadays, thanks Google:)

    Reply

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