Google announced that it is making some changes to how business pages are created.
Businesses creating listings in the new Places for Business dashboard will no longer have to wait to complete PIN verification before they can see the +page. That goes for "most businesses," though the company didn't get very specific on just what that means.
Jade Wang says in the Google and Your Business product forum (via Search Engine Roundtable), "Just follow the link from your dashboard to see the new page. You will be able to use Google+ social features on this unverified page, but please note -- you still need to complete PIN verification before the page will start showing up in Google Maps and across other Google properties."
"If you’ve got an unverified local Google+ page (made using Google+ in the local business/place category), then we still encourage you to PIN verify this page so that it can start appearing in Google Maps and across other Google properties," she adds.
Google notes that if you create a local Google+ for a business it thinks is already in Google Maps, you may still ned to go through both PIN verification and the admin request flow before you actually get to manage the page.
The changes are rolling out gradually.
Earlier this week, Wang announced that Google Places For Business is getting over 1,000 new categories internationally.
Image via Google