Google Looking into Radio AdWords

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Google has invented, innovated on, acquired or purchased a number of technologies over the past two years to bolster its online advertising business. AdWords is arguably the most successful advertising program ever and Google is obviously not content to focus solely on Internet advertising.

Google Looking into Radio AdWords
Google AdWords Coming To Radio?

Recently took a stab at auctioning off print advertising spaces through its AdWords program. Though the print advertising avenue hasn’t shown itself to be a huge success, an even more unlikely AdWords advertising venue is being pursued by Google, targeted ads over a car radio.

According to a short piece posted to the ZDNet Micro Markets Blog , Google CEO Eric Schmidt is very interested in radio advertising and especially interested at targeting advertising to specific recipients. While speaking at a luncheon for New York publishing executives, Schmidt is reported to have “…shared his vision for GPS location-based delivery of highly targeted and personalized advertising via in-car radios…”

This, for Google, is technically feasible. Back in January of this year, Google purchased dMark Broadcasting. dMark built an automated platform allowing advertisers to easily create and individually target radio ads. When it bought the company, Google indicated it would merge dMark into its AdWords unit.

Schmidt predicted that within two years, car radios with GPS tracking chips could be used to deliver user-specific advertising.

“Dave. You want a burger. Turn left Dave. You should have turned left. You really wanted that burger Dave.”

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Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. http://www.stepforth.com/ Tel – 250-385-1190 Toll Free – 877-385-5526 Fax – 250-385-1198

Google Looking into Radio AdWords
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About Jim Hedger
Jim Hedger works with Metamend Search Engine Marketing as a SEO Consultant, lead copywriter and head blog writer. Jim has been involved in the SEO field since the days of the dinosaurs and felt he had lost a personal friend when Disney went "ol' Yeller" on Infoseek. Over the course of his career, Jim has gotten drunk with Jeeves the Butler, tossed sticks to that sock-puppet dog from Pets.com and come out of a staring contest with Googlebot confidently declaring a tie. When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext in the Pacific techno-outport of Victoria British Columbia. WebProNews Writer
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