Google Looking for Revenue Stimulus in Australia?
Google Australia is giving away a free AdWords campaign worth $75 to small and medium-sized businesses that don’t already use AdWords. This would seem like a good way to get new users on board.
ITNews is calling the situation a "self-stimulus scheme" meant to stimulate Google’s declining AdWords revenues. A spokesperson for Google told them that was not the case.
"Advertiser numbers and revenues in Australia are growing strongly and this initiative has been driven entirely out of the Australian office as a way to help small businesses participate in the digital economy and grow their sales," the spokesperson said.
ZDNet Australia quotes Google’s Julian Persaud as saying, "At Google, we want to help propel the Australian digital economy. The internet drives efficiencies and opens new markets. Encouraging more Australian businesses to connect with customers online is a major part of that vision."
Google’s offer is good until June 30th. Interested parties simply need to fill out a form and an authorized Google representative will be in touch.
Do you think Google is looking to help businesses or themselves? Perhaps both can be accomplished. What are your thoughts?