Google Links AdSense Accounts with Google Analytics

    April 30, 2009
    Chris Crum

Google is now offering wide availability of Google Analytics and AdSense integration. AdSense publishers who wish to make their site more profitable are going to want to link their AdSense accounts with a Google Analytics account.

To do so, you simply need to log in to AdSense, click the link that says "Integrate your AdSense account with Google Analytics" on the Reports > Overview tab, and follow the on-screen instructions as illustrated in this clip:

The video you’ll really want to pay attention to however is the following one, which provides a nice walkthrough explaining how to read reports for your AdSense account in Google Analytics:

When the accounts are linked, users will find an AdSense menu under the "content" section in Analytics. Here you can find the "Top AdSense Content" report, which lets you view details about specific pages and analyze ad performance. You will also find the "Top AdSense Referrers" report, which shows you how different incoming traffic sources contribute to your revenue, and the "AdSense Trading" report, which lets you analyze how your site generates revenue during different times of the day or days of the week.

The linking of AdSense and Analytics accounts should be a big step in the direction of convenience for analyzing important data regarding the profitability of AdSense publishers’ sites. There is plenty of potential for increasing said profitability if publishers choose to act on their findings.