Quantcast

Google Launches Traditional Media Blog

Pushes TV, Print, and Audio Ads

Get the WebProNews Newsletter:
[ Search]

A lot of people don’t participate in Google’s TV, newspaper, and radio advertising programs.  Others aren’t even aware they exist.  So Google has launched a new traditional media blog with the aim of changing both these conditions.

Google Traditional Media
 Google’s New Traditional Media Blog

Fair warning: the blog’s name is reminiscent of something pretend tough guys would say, or perhaps online daters who decide to meet in real life.  Still, as part of the first post on Let’s Take it Offline, Kate Pacher announced, "We’ve created this blog as a place for you to turn for the latest in feature launches and tips to help you run effective traditional media campaigns."

She then continued, "We’ll also share recent industry findings, which we think will be interesting and useful for both individuals who are new to the offline advertising space as well as those of you who have been advertising offline for a while."

Since we’ve seen some of Google’s blogs get ignored for weeks and even months, a key point will be how well Let’s Take it Offline sticks to those "latest" and "recent" guarantees.  People are more likely to give Google’s traditional media programs a shot if they don’t seem like a small side project.

Google still has to overcome old giants in several industries, though, and the economy isn’t encouraging financial experimentation.

Google Launches Traditional Media Blog
Top Rated White Papers and Resources
  • http://beginnersmarketingclass.com/blog Chuck bartok

    Funny how so many On-line Giants are starting to realiize the Off-line advertising arena is still alive and functioning very well.

    For the past five years we have a solid integrated program with on-line and off-lin follow up and using off-line to direct On-line