Google Launches Some Text Ad Tweaks

By: Chris Crum - December 3, 2012

Google announced some new enhancements for text ads on the Google Display Network today.

“Text ads have proven to be a great way to help advertisers extend their Google search campaigns to sites in the Google Display Network, enabling publishers like you to earn revenue from your content,” say Johan Land and Stephen Yuan on Google’s Inside AdSense blog. “This is why we’re continuing to work on improving text ads, even as we introduce new ad formats.”

Google is rolling out a change that it says will make the look and feel of text ads more consistent across different screens, while making the distinctions fade. There is also a new clickable arrow icon and “slight optimizations” to font size, spacing and text layout.

Enhanced Text Ads

“These enhancements are among the largest that we have made to text ads, and our experiments indicate an uplift in clicks across publishers on the Google Display Network,” the pair says.

The changes will happen automatically for most text ads. Arrow color will be based on the color palette publishers are using for their ad units.

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • Matt

    Google already does this for their mobile ads, yes?

  • pankaj

    wow its brilliant news..

  • JRM

    Wow this is very good news, do you think that will really increase the CTR for publishers and Advertisers? And yes Matt google already has that for the mobile apps, the ARROW that is. I have seen it on a few sites when I browse from my phone.