Google Launches Resource to Prepare Retailers for Holidays
Google has launched a new site called "ThinkHoliday", which counts down the days until Christmas, and provides information for businesses and marketers that will help them prepare for the holidays. According to the site, 71% of consumers have started researching their holiday purchases, and 89% of them have started shopping online.
The site is a follow-up to an event Google hosted in the summer, also called ThinkHoliday. The summit was aimed at sharing tactics and learnings to help retailers prepare for this year’s holiday season, with discussion from people like Google Director of Emerging Platforms Mike Steib, Director of Product Management Sameer Samat, Director of Google Display Network Bruce Falck, and Group Product Marketing Manager Sara Kleinberg.
"Here at Google we have a wealth of information on what consumers are searching for," the company says. "As holiday nears, check out what products are hot and how consumers are already thinking about Black Friday."
The site looks at rising searches in the last 30 days, interest over time for "Black Friday", and special trend categories like Apparel, Home Furnishings, Consumer Electronics, Cyber Monday, Toys and Promotional Offers. It also points to relevant articles.
Google says it will update the site frequently as the holiday season approaches, and that retailers should bookmark it and check back often.
There are 53 days until Christmas.