Google has announced that it's rolling out Remarketing With Google Analytics in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products.
Before, users had to tag their sites twice - for Google Analytics, and again for remarketing specifically. No longer will that be necessary.
"We’ve made it simple and fast to find the customers you want. Select from predefined remarketing lists, or create your own customized lists—all based on familiar Google Analytics metrics such as pages viewed, visit duration, and goal completions," Google says of remarketing with Google Analytics. "Then automatically send your customer lists to Google AdWords and run targeted ads in minutes, with just a couple of clicks. Reach precisely the audience you want by taking advantage of more than two million websites on the GDN."
"Remarketing can help improve the relevancy of the ads that users see online," says Google Analytics product manager Jesse Savage. "We’re also committed to giving users increased control over the ads they see on Google and across the web with tools like Mute This Ad, the Ads Preferences Manager, and the Google Analytics Opt-out."
The feature will roll out in waves by the end of the summer, Google says. All Google Analytics users who are admins, and have at least one linked Google AdWords account will get it.
Google has a fact sheet about remarketing with Google Analytics here.