Google Launches 'Paid Search Best Practices' Email Newsletter

Chris CrumAdvertising

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Google announced the launch of a new email newsletter, which it will send out once a month to subscribing advertisers. It's called Google Best Practices, and aims to give advertisers advice on improving their campaigns.

"We get it. You’re busy. Staying on top of your AdWords game is important, but there are only so many hours in the day (or week {or month}) to read guides and watch webinars," Matt Lawson, Director of Performance Ads Marketing at Google writes on the Inside AdWords blog. "That’s why the Google Best Practices team put together a brand new newsletter. It’ll be an email per month, and we’re designing it to take approximately three minutes to read in its entirety. We want the insights and recommendations in it to be worth the time you put into reading it. Even if it only takes three minutes to read, we want those to be three valuable minutes."

"Whether it’s a quick video or recommendations on using a new feature, we hope to include the type of insights that make you better at doing what you do, all while getting you back to doing what you actually do as quickly as possible," he adds.

There's a sign up form here, which lets you o[pt in to receive email communications from "the latest in digital marketing news, research, insights, product updates, and event invitations from Google."

From the form, they'll let you choose your industry and platform of interest so you can limit the emails you get accordingly.

You can also keep up with our own AdWords coverage here.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.