Google Launches New Templates for Display Ads

Now Has Over 90 Templates For Advertisers

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Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

"These templates have ready-made buttons and backgrounds that give each ad a cohesive look and feel," says Dan Friedman of Google’s Inside AdWords Crew. "More specifically, the backgrounds use subtle gradients and the new buttons have unique shapes, icons and color treatments. The goal of these ads is to make it as easy as possible to create high-quality ads in a matter of seconds without having to use complex graphics software."

Display Ads templates

With some of the new templates, advertisers need only upload their product image and write some text, and the template pretty much takes care of itself. For the design-impaired, it’s a good way to easily create a decent looking ad.

In addition, most of them seem to cater to "clickiness," meaning they make it easy for a call to action to inspire a click.

To use the templates, just click Display Ad Builder on the Create an Ad page in AdWords. Google Display Ads features over 90 different templates. Google offers a display ads tutorial here.

Google Launches New Templates for Display Ads
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  • http://www.rcandme.com RC & ME Hobbies

    I like the idea of pictures rather than just text to advertise a product. as a comsumer myself it helps to see the picture of products, its a warmer feeling. We ourselves are working at adding more pictures to our products on our web site.
    We will implement a new ad page for our BNF products and let see if the new templates makes it quicker to produce advertisements.
    Added tools are normally a good thing.

  • http://www.discountcouponscode.com Guest

    i personally like these new GA templates. This is the first time i try graphic ads after a long while

  • http://www.mmsdanmark.dk Ejvind

    A picture is worth a thousand words, so these new ads are a great help to advertisers.

    Hopefully the graphical ads will not be much more costly than the text ads. Looking forward to experimenting with them.

  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    Great news for the advertisers. The new templates for display ads are marvelous. The idea of providing pictures than plain text is a great thought

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