Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions.
“Now your online campaigns and reporting will more precisely match TV-based audience data and campaigns. If you’ve been using metros, you’ll notice that the new geographic shapes look different on a map,” says product manager Derek Coatney, on the Inside AdWords blog. “While you might see some increases or decreases in traffic with the new regions, we estimate the impact will be small for most advertisers.”
In Canada, Google is expanding its launch of ZIP code targeting, which was already available in the U.S. Canadian postal code FSAs can now be targeted. Advertisers can now reach over 1,500 of them.
“Now you’ll be able to plan, buy and get reporting with AdWords the same way you do with direct mail,” says Coatney. “Plus, with the “Bulk locations” tab in the AdWords location targeting tool, you’ll be able to easily enter up to 1,000 locations per country at a time.”
Google is adding city and region targeting options to the following new countries: Belgium (city), Bulgaria (region & city), Denmark (city), India (city), Ireland (city), Romania (region & city), Sweden (region & city), Taiwan (city), and Vietnam (city). In Belgium, Denmark, Ireland, India, Sweden, and Taiwan, Google has added location extensions, which show the closest business address and phone numbers with search ads.