Google's Niantic Labs has launched a new Android app called Field Trip. The company is describing it as "your guide to the cool, hidden, and unique things in the world around you."
The app runs in the background on your phone, and when you get close to something "interesting," it pops up a card with details about the location. It kind of sounds like an extension of Google Now, though apparently it's separate. One reviewer in Google Play also made the connection, saying, "Seems like if/when Google Now gets an API this app should interface with it.
In the description, it says, "Field Trip can help you learn about everything from local history to the latest and best places to shop, eat, and have fun. You select the local feeds you like and the information pops up on your phone automatically, as you walk next to those places."
"The hyperlocal history experts of Arcadia will unveil local lore in places you never expected," it continues. "Trend-setting publications like Thrillist, Food Network, Zagat, and Eater will point out the best places to eat and drink. Experts at Sunset, Cool Hunting, WeHeart, Inhabitat, and Remodelista will guide you to the latest unique stores and products. Atlas Obscura and Daily Secret help you uncover hidden gems no matter where you are. Songkick and Flavorpill guide you to local music."
With Zagat, it's certainly another way for Google to get its products in front of you.
Here's the promo video:
Google says you can discover thousnads of places and experiences under the following categories: Architecture, Historic Places & Events, Lifestyle, Offers & Deals, Food Drinks & Fun, Movie Locations, Outdoor Art and Obscure Places of Interest. If you're driving, it can even talk to you about places while you're on the move. According to reports, the Offers & Deals section will provide offers from Google Offers and Vayable.
Of course, there are social sharing options with Facebook, Twitter and Google+.