Google Launches Enhanced Campaigns Upgrade Center

    April 23, 2013
    Chris Crum

Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns today. The center lets advertisers upgrade several campaigns at once and merge them together.

In a blog post, Google explains how to use the tool:

There are two basic ways to use the upgrade center.

1. Bulk upgrade

This option provides a fast way to upgrade multiple campaigns that don’t need to be merged. Rather than upgrade campaigns one at a time, you can select several campaigns, choose a mobile bid adjustment, view traffic estimates, and upgrade with fewer clicks.

2. Merge and upgrade

If you have search-only or search+display campaigns that have similar keywords and location targets, the upgrade center automatically identifies them as candidates to merge. You’ll then be able to preview and adjust the proposed campaign settings, ad groups, and extensions for the merged campaign. By default, ad groups and budgets will be combined. Other campaign level settings and extensions in the Primary campaign will override those in the Secondary campaign.

The upgrade center will be rolling out over the coming weeks. It can be found in the left-hand navigation bar on the Campaigns tab.

All campaigns will be upgraded to Enhanced Campaigns on July 22.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.