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Google Launches Consumer Generated Campaign

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Google Blogoscoped notices that Google is developing deeper ties to Hollywood.

They are marketing the upcoming movie The Break-Up with Vince Vaughn and Jennifer Aniston by encouraging people to upload their own break-up videos.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Google Launches Consumer Generated Campaign
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