Google Launches “Ad Innovations” Destination
Google has launched a new site to showcase its latest innovations in advertising. It’s called, appropriately, Google Ad Innovations.
"The principle behind the advertising products we build at Google is simple: ads are information," says Vice President, Product Management Susan Wojcicki. "But the type of information that ads provide is getting more varied and inventive all the time, and as a result ads are getting more interesting, social and useful."
Users can break Google’s offerings down by search, display, mobile, measurement, and all features. Under search, you can find more info about product listing ads, search funnels, and location extensions with multiple addresses. Under display, you can find stuff about remarketing, the YouTube video targeting tool, the ad creation marketplace, above the fold advertising, and YouTube Insights for Audience. Under mobile, you’ll find info about click to call phone extensions. In measurement, you’ll see search funnels again, and analytics intelligence.
Under each offering, users will find info about the product’s status (such as if it is in limited beta for example), what it does, and why you’d use it, as well as a video demo.
"As advertising evolves, we want to build the tools that make it possible for marketers to connect with customers in meaningful, creative ways," says Wojcicki. "We’ve found that the best way to do that is to focus on the user, test new approaches regularly and listen closely to the feedback of the advertisers using our products."
Google will regularly add tools and features to the site, so this may be one to bookmark if you’re a Google advertiser.