Google Kills 3 Ad Tools, But Adds Functionality To Display Planner

Chris CrumBusiness

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Google announced on Friday that it is integrating its Contextual Targeting Tool, Placement Tool and Google Ad Planner into the new Google Display Planner, its research and planning tool launched back in April. With that, the three tools will be going away as standalone products.

The Contextual Advertising Tool and Placement Tool will be sunsetted over the coming days, and Ad Planner will be deprecated next month. Google suggests exporting your existing media plans over the next few weeks.

"All the functionality you're used to is now part of Display Planner — and with all the tools in one place, everything's easier. Display Planner is built into AdWords, so with one click you can add all the keywords, placements, or other targeting ideas you choose directly into your campaigns," says Google Display Network product manager Max Cohen. "Display Planner also makes them easy to download and share with your team members."

Google has a guide on how to use the tool here, and will be hosting a webinar on September 18th.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.