Google Introduces NoFollow Tag

    January 18, 2005

Google had a lot to say in its blog today. Google sees blog comment spam as negatively effecting its asset.

Matt Cutts, a Google Software Engineer and Jason Shellen, a Blogger Program Manager explain the NoFollow tag and how it should be used:

“If you’re a blogger (or a blog reader), you’re painfully familiar with people who try to raise their own websites’ search engine rankings by submitting linked blog comments like “Visit my discount pharmaceuticals site.” This is called comment spam, we don’t like it either, and we’ve been testing a new tag that blocks it.

From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results. This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.”

They also publicly thanked Yahoo and MSN for supporting their initiative. (Which is a little strange, btw)

They have some great guidelines and information regarding this new tag in their post.

Rich Ord is the CEO of iEntry, Inc. which publishes over 200 websites and email newsletters.

Rich also publishes his blog WebProBlog which focuses on internet business and marketing trends.