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Google Introduces Click-To-Call Numbers In Ads

New mobile ad option should benefit companies and consumers

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The best ad – from the perspective of both users and advertisers – is often something that will immediately let the two sides connect.  Google’s taken an intelligent step forward, then, by allowing businesses to include clickable phone numbers in their mobile ads.

This should save people who want to call companies a fair amount of time they might otherwise have to spend navigating a site.  It’ll also spare some smartphone owners the slight embarrassment of having to copy down a phone number on paper while using their multi-hundred dollar devices.

Google’s thought of one other way to make things easy on consumers, too.  A post on the Google Mobile Blog explained, "[T]he ads and phone numbers you see are based on your location.  So, if a store or restaurant has multiple locations, you’ll be calling the nearest one, and not making reservations in some other city."

Finally, let’s not forget that advertisers should appreciate this new option.  According to Google, participants in beta trial saw improved click-through rates and a more or less overall boom in business.

Given all of these advantages, click-to-call mobile ads are liable to become quite popular in the near future.

 

Related Articles:

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> Google Analytics Annotations Now Available To All

> Google Launches Cost-Per-Call Tracking For TV Ads

Google Introduces Click-To-Call Numbers In Ads


Top Rated White Papers and Resources
  • http://www.superfloorcoat.com Concrete Floor Coatings

    Click to Call Mobile may be a very useful Ad for mobile users & to quickly contact a local business, for a nationwide paint & coating online business this could probably work if they actually have a physical location.

  • http://www.tipforiphone.com Get A Room

    this sounds simular to the pay per call programs i’ve been introduced to lately.where you can Get paid for driving calls,Earn higher commissions for delivering more qualified leads & sales,and Promote a greater variety of online & offline products & services all with trackable toll-free numbers.These new mediums will offer more options for advertisers and vendors.

    Terry White
    Get A Room

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