Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce.
Here's what it looks like:
Google says as it extends the offering to more publishers, it expects advertisers with Product LIsting Ads opted into search partners to see increased traffic to their sites.
"Extending your Shopping Campaigns to these sites helps you reach qualified users beyond google.com and Google Shopping," says product manager Jesse Adkins. "Your Product Listing Ads show alongside contextually relevant results, determined by the user’s search, the product category or the product name. For example, if you sell tailgating grills on Google Shopping and a user searches tailgating grill on a retail partner's site, your Product Listing Ads may be eligible to appear."
Google notes that opting PLAs into search partners won't affect quality score on google.com.
There's a form you can fill out here if you're interested in participating in AdSense for Shopping.
Image via Google