Google Improves Android and iPhone SERPs

    December 18, 2008
    Chris Crum

Google is now providing optimized search results for Android and the iPhone. Results pages on these devices are now designed to compliment the devices they are being viewed upon. You can view a few examples in screenshots here, or you can see the results in action on an iPhone in the following video:

"In some situations, you’ve already been seeing the new search results pages," says a post from the Google Mobile Team. "Now, all Google search options for Android and iPhone lead to results that load faster and are formatted to fit the screen so you don’t have to zoom or scroll side-to-side. We’ve also added touchscreen-friendly buttons and expandable maps for local business results."


 There has been a lot of talk of search improving in the mobile realm heading into 2009, and Google has shown a fine example of this with these improved results pages. I can’t wait to see what more they do throughout the new year.