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Google Improves AdWords For Advertisers Accepting More Than One Currency

    August 22, 2014
    Chris Crum
    Comments are off for this post.

Google announced that AdWords advertisers can now add currency information to their conversion values to more easily measure revenue when accepting more than one currency on their site or app.

If you add currency info to your conversion values, all generated sales will be converted into the same currency used for AdWords billing. Google explains in a Google+ post:

Let’s say you’re an online retailer based in the UK, promoting your products from an AdWords account billed in pounds (£). You accept payments in three currencies on your site–pounds, euros and dollars. Previously, when a customer paid for something in euros or dollars, you had to convert the payment into pounds in order to reconcile all the currencies into a single revenue amount for your business.

Now, AdWords will convert the payment currency from euros and dollars to pounds, so you don’t have to. When you have both your costs and sales all in one currency, you can calculate a more meaningful return on investment.

This page explains how to add currency to your conversions.

Google notes that if you import goals and transactions from Google Analytics, you can just choose a currency, and AdWords will do the conversion for you.

Image via Google


  • Bob Teal

    Google recently announced a change to its AdWords targeting options, which has
    not sat very well with many search marketers. What it ultimately boils down to
    is that Google is giving advertisers less options and less control over their
    keyword targeting preferences. Google is doing nothing that will not make them money and they do not care if they help merchants any longer sell anything. Its all about paying google and that means higher prices for consumers. Any questions. They even canceled my login so I have to post this as a guest and they will surly remove this once they read it.

    • http://READABOOK.COM.AU Marika

      Hi Bob, what can a very small business do to get listed, (advertise) for less then it costs to use adwords? It seems Google is getting hungrier and meaner by the day.

  • http://www.hulksms.com/ Radhika Upadhyay

    Hope that this updation helps to gain quality lead.