Google Heads South Of The Border

    November 17, 2005

The kids in Mountain View announced on Thursday international expansion as they opened two new offices, one in Mexico City, Mexico and the other in Sao Paulo, Brazil. This move will give Google a presence to advance in the advertising markets in the respective countries.

“The online environment in Latin America is changing rapidly with the infrastructure for high-speed Internet access expanding, and with it e-commerce,” said Sukhinder Singh Cassidy, vice president, Asia Pacific and Latin America operations, Google Inc. “Google’s Latin America teams will partner closely with businesses, advertisers and agencies throughout the region to enable them to capitalize on the significant opportunities this brings.”

Former Director of Sales at T1MSN Gonzalo Alonso will run the Mexican operation. The former general manager at HBO in Brazil will run the operation in Sao Paulo. Google believes the experience of these two men will greatly enhance their operations in Central and South America.

Their primary duties, as with any sales team, will be to continue and expand with existing clients while developing new clients in the region. Google already has some strong advertisers including Mercado Libre and Dell in Mexico and Wal-Mart in Brazil.

According to their statement, this move will expand upon the purchase of Akwan Information Technologies in Sao Paulo. This firm is now Google’s R&D in Brazil.

John Stith is a staff writer for WebProNews covering technology and business.